Michael Soboeiro, MD
Internal Medicine · Pinehurst, NCNPI 1134164304
Payments from drug & device makers
Across 718 payments — averaging $1152.25 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Novo Nordisk AS$545K
- Novo Nordisk$281K
- Lilly USA, LLC$274
- Johnson & Johnson$271
- Boehringer Ingelheim$218
- Medtronic$127
- plus $436 from 15 others
What the payments were for
- Consulting fees$10,5984%
- Speaking & faculty fees$245,45687%
- Travel & lodging$17,5236%
- Food & beverage$8,2343%
- Education$1700%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Novo Nordisk AS | 270 | $545,335 |
| Novo Nordisk | 387 | $280,652 |
| Lilly USA, LLC | 12 | $274 |
| Johnson & Johnson | 12 | $271 |
| Boehringer Ingelheim | 7 | $218 |
| Medtronic | 3 | $127 |
| Amgen | 5 | $68 |
| AstraZeneca | 4 | $53 |
| Mannkind Corporation | 3 | $44 |
| Abbott | 2 | $40 |
| Pfizer | 2 | $38 |
| Senseonics, Incorporated | 1 | $37 |
| AbbVie(2 entities) | 2 | $29 |
| Corcept Therapeutics | 1 | $23 |
| Zealand Pharma US, Inc. | 1 | $20 |
| Sanofi-aventis U.S. LLC | 1 | $18 |
| Dexcom, Inc. | 1 | $16 |
| GSK | 1 | $14 |
| Cranial Technologies, Inc | 1 | $13 |
| Mylan Specialty L.p. | 1 | $12 |
| Dynavax Technologies Corporation | 1 | $10 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- RYBELSUS$120,886
- Ozempic$106,186
- Tresiba$12,117
- Xultophy 100/3.6$1,877
- Wegovy$368
- Saxenda$123
- JARDIANCE$121
- Minimed 630G$115
- XARELTO$103
How this compares
$827,314 in reported general payments places this provider in the 95th percentile of 3,302 internal medicine providers in North Carolina.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Atorvastatin Calcium | 12 | $46 |
Paid to pharmacies, not to this prescriber.
Other internal medicine in Pinehurst
- Manesh PatelDurham$27.2M
- Saad UsmaniCharlotte$16.2M
- Christina KennellyCharlotte$15.4M
- John RubinoRaleigh$13M
- Adam DevoreDurham$11.8M
- Krishnakumar UdayakumarDurham$11M
- Sylvia ShoffnerCary$7.1M
- Wayne HarperRaleigh$6.7M
- Joseph MoranStatesville$6.7M
- April SalamaDurham$6.5M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.