RxDoctor Payments Data

Vinay Gudena, MD

Hematology & Oncology · Greensboro, NCNPI 1851374292

Payments from drug & device makers

What this record shows

The money is spread across several categories — consulting fees (45.5%), speaking fees and food and beverage — rather than concentrated in one kind of arrangement. 20 manufacturers reported payments, led by Pfizer at 32.7% of the total. Reporting peaked in 2020 at $2,433 and has fallen 84.7% since, to $373 in 2024.

$4,436in general payments, 2019–2025

Across 30 payments — averaging $147.87 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.

  • Pfizer$1K
  • Daiichi Sankyo Inc.$1K
  • Genentech USA, Inc.$961
  • Endomagnetics Ltd$326
  • Sanofi$125
  • Regeneron Healthcare Solutions, Inc.$121
  • plus $343 from 14 others
$2,508,582in research payments, 2019–2025

Across 349 payments — averaging $7187.91 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.

  • Novartis$2.3M
  • Pfizer$174K
  • Astrazeneca UK Limited$38K
  • Genentech, Inc.$18K
  • Merck$8K

What the payments were for

  • Consulting fees$2,02046%
  • Speaking & faculty fees$1,45033%
  • Food & beverage$95422%
  • Education$120%

General payments by program year

19
20
21
22
23
24

Who reported the general payments

Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.

What the payments were tied to

Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.

How this compares

$4,436 in reported general payments places this provider in the 65th percentile of 358 hematology & oncology providers in North Carolina.

See all hematology & oncology providers in North Carolina

Medicare billing

Part B allowed, 2024
$61,743
Medicare patients
393
Services billed
776

What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.

Most prescribed under Part D

DrugClaimsCost to plans & patients
IbrancePalbociclib89$1,268,254
VerzenioAbemaciclib58$889,122
TruqapCapivasertib11$247,734
ImbruvicaIbrutinib12$140,481
XareltoRivaroxaban58$49,568
Anastrozole1,166$28,944
Letrozole692$20,161
EliquisApixaban22$19,737
Tamoxifen Citrate503$14,130
Exemestane34$4,081
Megestrol Acetate11$2,239
Venlafaxine Hcl ErVenlafaxine Hcl90$1,811
Gabapentin97$1,784
Estradiol14$1,284
Raloxifene Hcl17$962

Paid to pharmacies, not to this prescriber.

Companies that both paid and supply prescribed drugs

These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.

CompanyPaid to this providerPart D cost of their drugs
PfizerIbrance, Eliquis$1,450$1,287,991111 claims
Lilly USA, LLCVerzenio$64$889,12258 claims
AstraZenecaTruqap$31$247,73411 claims
Johnson & JohnsonXarelto$23$49,56858 claims

Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 65th percentile of 358 hematology & oncology providers in North Carolina.

Other hematology & oncology in Greensboro

See the full list for North Carolina

Where these figures come from

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