Novie Sroa, MD
Dermatology · Decatur, TXNPI 1467574343
Payments from drug & device makers
Across 152 payments — averaging $24.22 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Regeneron Healthcare Solutions, Inc.$477
- Johnson & Johnson$448
- AbbVie$444
- Galderma Laboratories, L.p.$374
- Sun Pharmaceutical Industries Inc.$337
- Almirall LLC$278
- plus $1K from 18 others
Across 6 payments — averaging $146.86 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- Regeneron$881
What the payments were for
- Food & beverage$3,41893%
- Education$2637%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Regeneron Healthcare Solutions, Inc. | 23 | $477 |
| Johnson & Johnson | 21 | $448 |
| AbbVie | 15 | $444 |
| Galderma Laboratories, L.p. | 25 | $374 |
| Sun Pharmaceutical Industries Inc. | 11 | $337 |
| Almirall LLC | 10 | $278 |
| Kerecis Limited | 2 | $197 |
| Organon | 9 | $164 |
| LEO Pharma Inc. | 2 | $135 |
| E.r. Squibb & Sons, L.L.C. | 5 | $102 |
| Eli Lilly | 1 | $99 |
| Incyte Corporation | 3 | $81 |
| Pfizer | 4 | $79 |
| UCB, Inc. | 3 | $77 |
| Arcutis Biotherapeutics, Inc. | 4 | $72 |
| Amgen | 3 | $49 |
| Organogenesis Inc. | 1 | $47 |
| Biofrontera Inc. | 3 | $45 |
| Journey Medical Corporation | 2 | $44 |
| Botanix SB Inc | 1 | $34 |
| Boehringer Ingelheim | 1 | $26 |
| Biowound Solutions, Inc. | 1 | $25 |
| Lilly USA, LLC | 1 | $24 |
| Sanofi | 1 | $23 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Kerecis Omega3 Marigen$573
- Kerecis Omega3 SurgiClose$143
- Klisyri$121
- Skyrizi$112
- ILUMYA$111
- ANZUPGO$109
- NEMLUVIO$104
How this compares
$3,681 in reported general payments places this provider in the 45th percentile of 1,098 dermatology providers in Texas.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Fluorouracil | 103 | $6,681 |
| Ketoconazole | 106 | $1,634 |
| Betamethasone Dipropionate | 36 | $1,476 |
| Clobetasol Propionate | 29 | $1,073 |
| Doxycycline Hyclate | 26 | $349 |
| Triamcinolone Acetonide | 21 | $169 |
| CiclopiroxCiclopirox Olamine | 12 | $168 |
Paid to pharmacies, not to this prescriber.
Other dermatology in Decatur
- Stephen TyringWebster$14.1M
- Edward LainAustin$12M
- Mark LeeSan Antonio$10.9M
- John BrowningSan Antonio$10.7M
- Craig TellerBellaire$7.7M
- Patricia LeeWebster$7.2M
- Jennifer CatherDallas$4.9M
- Michael MigdenHouston$3.7M
- Martin MenterDallas$3.7M
- Janet DuboisAustin$3.5M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.