Michele Keel, OD
Optometrist · Pinehurst, NCNPI 1821065418
Payments from drug & device makers
What this record shows
This record is dominated by speaking fees: $2,367 of the $3,858 with a category attached, or 61.3%. 15 manufacturers reported payments, led by Coopervision Inc. at 42.5% of the total. Reporting peaked in 2023 at $1,052 and has fallen 78.9% since, to $222 in 2025.
Across 49 payments — averaging $78.74 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Coopervision Inc.$2K
- Alcon$2K
- Mallinckrodt Hospital Products Inc.$125
- Bausch & Lomb Americas Inc.$108
- Aerie Pharmaceuticals, Inc.$108
- Notal Vision, Inc.$62
- plus $260 from 9 others
Across 148 payments — averaging $37.09 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- Notal Vision, Inc.$5K
What the payments were for
- Speaking & faculty fees$2,36761%
- Food & beverage$1,45538%
- Gifts$371%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Clariti Contact Lens$1,567
- Precision 1$800
- DAILIES TOTAL1$425
- Clareon$150
- Precision7$146
- ACTHAR$125
- TOTAL30$100
How this compares
$3,858 in reported general payments places this provider in the 85th percentile of 1,326 optometrist providers in North Carolina.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| RestasisCyclosporine | 39 | $49,547 |
| MieboPerfluorohexyloctane/Pf | 39 | $36,721 |
| VyzultaLatanoprostene Bunod | 28 | $16,251 |
| Cyclosporine | 14 | $10,035 |
| CombiganBrimonidine Tartrate/Timolol | 15 | $4,640 |
| Loteprednol Etabonate | 24 | $4,331 |
| SimbrinzaBrinzolamide/Brimonidine Tart | 11 | $3,632 |
| Fluorometholone | 40 | $3,396 |
| Latanoprost | 125 | $2,634 |
| Tobramycin-DexamethasoneTobramycin/Dexamethasone | 43 | $1,969 |
| Travoprost | 14 | $1,022 |
| Dorzolamide-TimololDorzolamide Hcl/Timolol Maleat | 36 | $659 |
| Prednisolone Acetate | 15 | $592 |
| Ofloxacin | 49 | $510 |
| Timolol Maleate | 52 | $509 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Bausch & Lomb Americas Inc.Miebo, Vyzulta | $108 | $52,97267 claims |
| Bausch & Lomb, A Division Of Bausch Health US, LLCLoteprednol Etabonate | $16 | $4,33124 claims |
| AlconSimbrinza | $1,554 | $3,63211 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 85th percentile of 1,326 optometrist providers in North Carolina.
Other optometrist in Pinehurst
- Crystal BrimerWilmington$920K
- Osama SaidRaleigh$597K
- Ryan CorteAsheville$569K
- Sanjay PatelApex$518K
- Sean SmolenyakRaleigh$512K
- Rachael WrubleBelmont$228K
- Lisa GreeneArden$186K
- Jennifer LyerlyMorrisville$164K
- Timothy PoirierKnightdale$130K
- Randall ThomasConcord$126K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.