Kent Willadsen, MD
Family Medicine · Council Bluffs, IANPI 1780795898
Payments from drug & device makers
Across 291 payments — averaging $15.28 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Novo Nordisk$621
- Amgen$587
- AbbVie$527
- Pfizer$382
- AstraZeneca$322
- Lilly USA, LLC$283
- plus $2K from 32 others
What the payments were for
- Food & beverage$4,441100%
- Education$60%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
How this compares
$4,447 in reported general payments places this provider in the 90th percentile of 1,357 family medicine providers in Iowa.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| EliquisApixaban | 278 | $210,638 |
| JardianceEmpagliflozin | 125 | $145,142 |
| OzempicSemaglutide | 81 | $85,883 |
| MyrbetriqMirabegron | 72 | $55,586 |
| Tresiba Flextouch U-200Insulin Degludec | 39 | $52,894 |
| RybelsusSemaglutide | 53 | $48,745 |
| XareltoRivaroxaban | 50 | $47,638 |
| MounjaroTirzepatide | 22 | $31,794 |
| Anoro ElliptaUmeclidinium Brm/Vilanterol Tr | 45 | $31,654 |
| Synjardy XrEmpagliflozin/Metformin Hcl | 21 | $26,530 |
| Toujeo Max SolostarInsulin Glargine,hum.Rec.Anlog | 11 | $24,305 |
| TrulicityDulaglutide | 12 | $16,509 |
| Breo ElliptaFluticasone/Vilanterol | 38 | $15,876 |
| Trelegy ElliptaFluticasone/Umeclidin/Vilanter | 22 | $15,570 |
| Victoza 3-PakLiraglutide | 11 | $13,334 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| PfizerEliquis, Premarin | $382 | $214,630290 claims |
| Boehringer IngelheimJardiance, Synjardy Xr, Tradjenta | $90 | $184,061162 claims |
| Novo NordiskOzempic, Rybelsus | $621 | $134,628134 claims |
| GSKAnoro Ellipta, Breo Ellipta, Trelegy Ellipta | $44 | $63,100105 claims |
| Astellas Pharma US IncMyrbetriq | $118 | $55,58672 claims |
| Lilly USA, LLCMounjaro, Trulicity | $283 | $48,30334 claims |
| Johnson & JohnsonXarelto | $83 | $47,63850 claims |
| AbbVieNamzaric, Synthroid | $527 | $14,89949 claims |
| NovartisEntresto | $150 | $9,79515 claims |
| AstraZenecaFarxiga | $322 | $8,91613 claims |
| Sumitomo Pharma America, Inc.Gemtesa | $40 | $7,73614 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 90th percentile of 1,357 family medicine providers in Iowa.
Other family medicine in Council Bluffs
- Jennifer KayCouncil Bluffs$613K
- Kevin SheppardCouncil Bluffs$20K
- Kavish RohatgiCouncil Bluffs$14K
- Mel RocaCouncil Bluffs$13K
- Joseph WanzekCouncil Bluffs$13K
- James WhalenCouncil Bluffs$12K
- Barclay MonasterCouncil Bluffs$10K
- Krista HillCouncil Bluffs$8K
- Jamie ArmbrusterCouncil Bluffs$7K
- Nicholas GoetschWaterloo$4.1M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.