Justine Bruce
Medical Oncology · Madison, WINPI 1164518692
Payments from drug & device makers
Across 426 payments — averaging $7022.58 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Incyte Corporation$1M
- Astellas Pharma Global Development$559K
- Merck$538K
- Eli Lilly$453K
- Seagen Inc.$337K
- Pfizer$64K
- plus $17K from 4 others
Across 13 payments — averaging $790.72 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- Astellas Pharma Global Development$10K
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Incyte Corporation | 212 | $1,023,596 |
| Astellas Pharma Global Development | 75 | $558,746 |
| Merck | 79 | $537,623 |
| Eli Lilly | 15 | $453,482 |
| Seagen Inc. | 21 | $336,673 |
| Pfizer | 4 | $64,245 |
| Sanofi | 11 | $10,697 |
| GSK | 7 | $6,282 |
| Coherus Oncology, Inc. | 1 | $140 |
| Genentech USA, Inc. | 1 | $133 |
How this compares
$2,991,618 in reported general payments places this provider in the 90th percentile of 54 medical oncology providers in Wisconsin.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Other medical oncology in Madison
- Dustin DemingMadison$8.1M
- Kari WisinskiMadison$6.8M
- Glenn LiuMadison$3.4M
- Douglas McNeelMadison$926K
- Toby CampbellMadison$641K
- Joshua LangMadison$634K
- Mark AlbertiniMadison$553K
- Malinda WestMadison$533K
- Howard BaileyMadison$380K
- Anne TraynorMadison$291K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.