George Shida
Optometrist · Sandy Springs, GANPI 1508834516
Payments from drug & device makers
What this record shows
This record is dominated by food and beverage: $11,713 of the $13,450 with a category attached, or 87.1%. It is spread thinly across 19 manufacturers, the largest accounting for just 17.6% — the pattern of someone who eats at a lot of different presentations. Reporting peaked in 2019 at $3,765 and has fallen 58.0% since, to $1,581 in 2025. Among optometrist clinicians in GA with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 262 payments — averaging $51.34 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Johnson & Johnson Vision Care, Inc.$2K
- Alcon$2K
- Coopervision Inc.$2K
- Bausch & Lomb, A Division Of Bausch Health US, LLC$2K
- Bausch & Lomb Americas Inc.$2K
- Johnson & Johnson Surgical Vision, Inc.$917
- plus $2K from 13 others
What the payments were for
- Travel & lodging$1,2679%
- Food & beverage$11,71387%
- Gifts$190%
- Entertainment$4513%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Johnson & Johnson Vision Care, Inc. | 52 | $2,372 |
| Alcon | 42 | $2,293 |
| Coopervision Inc. | 40 | $2,280 |
| Bausch & Lomb, A Division Of Bausch Health US, LLC | 52 | $1,797 |
| Bausch & Lomb Americas Inc. | 38 | $1,536 |
| Johnson & Johnson Surgical Vision, Inc. | 6 | $917 |
| Lumenis BE Inc | 1 | $624 |
| Optos, Inc. | 4 | $451 |
| Visioneering Technologies, Inc. | 13 | $399 |
| Sun Pharmaceutical Industries Inc. | 2 | $211 |
| Dompe US, Inc. | 2 | $198 |
| ABB Con-cise Optical Group LLC | 3 | $107 |
| LKC Technologies, Inc. | 1 | $100 |
| Kala Pharmaceuticals, Inc. | 1 | $52 |
| Harrow Eye, LLC | 1 | $38 |
| Topcon Healthcare, Inc. | 1 | $26 |
| Carl Zeiss Meditec AG | 1 | $19 |
| Novartis | 1 | $18 |
| Lombart Brothers, Inc. | 1 | $14 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Acuvue$1,009
- DAILIES$745
- OCT OPHTHALMOSCOPE$720
- PANORAMIC OPHTHALMOSCOPE$720
- TearScience Lipiflow System$719
- TearScience Lipiview System$719
- TearScience Lipiscan System$719
- optilight$624
- INFUSE$494
- AIR OPTIX$474
- MyDay Contact Lens$452
- NFC-700$360
- BIOTRUE$274
- Clariti Contact Lens$227
- CEQUA$211
- TOTAL30$142
- ULTRA$125
- BIOTRUE ONE DAY$125
- MiSight Contact Lens$112
- Oxervate$111
How this compares
$13,450 in reported general payments places this provider in the 95th percentile of 1,285 optometrist providers in Georgia.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Latanoprost | 18 | $69 |
Paid to pharmacies, not to this prescriber.
Other optometrist in Sandy Springs
- Christina LockeSandy Springs$13K
- David PhaupSandy Springs$7K
- Joshua JohnstonAtlanta$993K
- John WomackCanton$931K
- Naheed AhmadRoswell$296K
- Scott MoscowRoswell$278K
- Stephen SummerowPerry$222K
- Janelle DavisonSmyrna$199K
- Keyle BrownDawsonville$182K
- Nacondus GambleFort Stewart$175K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.