Brian Whitney, OD
Optometrist · Cedar City, UTNPI 1861571234
Payments from drug & device makers
What this record shows
The money is spread across several categories — travel and lodging (43.5%), food and beverage and other — rather than concentrated in one kind of arrangement. 5 manufacturers reported payments, led by Bausch & Lomb, A Division Of Bausch Health US, LLC at 58.6% of the total. Reporting peaked in 2019 at $2,316 and has fallen 93.3% since, to $154 in 2025. Among optometrist clinicians in UT with any reported payments, this total sits in the top 10% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 63 payments — averaging $71.43 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Bausch & Lomb, A Division Of Bausch Health US, LLC$3K
- Carl Zeiss Meditec USA, Inc.$1K
- Bausch & Lomb Americas Inc.$762
- Alcon$71
- Carl Zeiss Meditec AG$19
What the payments were for
- Travel & lodging$1,95944%
- Food & beverage$1,51334%
- Gifts$190%
- Other$1,00922%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Bausch & Lomb, A Division Of Bausch Health US, LLC | 25 | $2,638 |
| Carl Zeiss Meditec USA, Inc. | 2 | $1,009 |
| Bausch & Lomb Americas Inc. | 33 | $762 |
| Alcon | 2 | $71 |
| Carl Zeiss Meditec AG | 1 | $19 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$4,500 in reported general payments places this provider in the 90th percentile of 423 optometrist providers in Utah.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Latanoprost | 32 | $223 |
| Timolol Maleate | 19 | $68 |
Paid to pharmacies, not to this prescriber.
Other optometrist in Cedar City
- Stephen ReinhartHill Afb$134K
- Robert WooldridgeMurray$69K
- Ian WhippleFarr West$60K
- Rhett VeaterWest Jordan$52K
- Jonathan KingSouth Ogden$42K
- Collin GrayLehi$30K
- Sean CushmanSalt Lake City$25K
- Brian RowleyPayson$15K
- Michael HillMurray$11K
- Michael CroftSt George$10K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.