William Perry
Optometrist · Baileys Crossroads, VANPI 1730340209
Payments from drug & device makers
Across 149 payments — averaging $27.33 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Alcon$649
- Sun Pharmaceutical Industries Inc.$470
- Johnson & Johnson Vision Care, Inc.$413
- Coopervision Inc.$407
- Tarsus Pharmaceuticals, Inc.$338
- Bausch & Lomb Americas Inc.$334
- plus $1K from 17 others
What the payments were for
- Food & beverage$4,01098%
- Gifts$190%
- Entertainment$431%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Alcon | 22 | $649 |
| Sun Pharmaceutical Industries Inc. | 13 | $470 |
| Johnson & Johnson Vision Care, Inc. | 16 | $413 |
| Coopervision Inc. | 11 | $407 |
| Tarsus Pharmaceuticals, Inc. | 13 | $338 |
| Bausch & Lomb Americas Inc. | 17 | $334 |
| AbbVie(2 entities) | 12 | $250 |
| Oyster Point Pharma, Inc. | 8 | $170 |
| Maculogix, Inc. | 3 | $153 |
| Dompe US, Inc. | 6 | $149 |
| Novartis | 7 | $115 |
| Harrow Eye, LLC | 5 | $104 |
| Biotissue Holdings Inc. | 1 | $92 |
| Kala Pharmaceuticals, Inc. | 4 | $88 |
| Rxsight Inc | 1 | $78 |
| Carl Zeiss Meditec, Inc. | 1 | $44 |
| Optos, Inc. | 1 | $43 |
| Sight Sciences, Inc. | 2 | $40 |
| Carl Zeiss Meditec USA, Inc. | 1 | $34 |
| Bausch & Lomb, A Division Of Bausch Health US, LLC | 2 | $31 |
| Thea Pharma Inc. | 1 | $25 |
| Aerie Pharmaceuticals, Inc. | 1 | $24 |
| Carl Zeiss Meditec AG | 1 | $19 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- CEQUA$231
- MiSight Contact Lens$207
- Precision7$125
- TOTAL30$123
- AdaptDx$118
- Acuvue$102
How this compares
$4,072 in reported general payments places this provider in the 85th percentile of 1,230 optometrist providers in Virginia.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Brimonidine Tartrate-TimololBrimonidine Tartrate/Timolol | 15 | $2,124 |
| Timolol Maleate | 18 | $430 |
| Latanoprost | 24 | $245 |
Paid to pharmacies, not to this prescriber.
Other optometrist in Baileys Crossroads
- Timothy PolingRoanoke$1.4M
- Walter WhitleyNorfolk$546K
- Sushil JainFairfax$201K
- Stacy MartinsonVirginia Beach$110K
- Jacqueline TheisRichmond$80K
- Joseph AllenRichmond$75K
- Keith SmithsonReston$74K
- Michael SwattsChesapeake$59K
- Kurt DevitoVirginia Beach$54K
- Kiera HaganFredericksburg$51K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.