William Cross, MD
Orthopaedic Surgery · Rochester, MNNPI 1124221502
Payments from drug & device makers
What this record shows
This record is dominated by travel and lodging: $21,540 of the $34,434 with a category attached, or 62.6%. 13 manufacturers reported payments, led by Osteocentric Technologies, Inc. at 56.2% of the total. 2025 is the largest year on record at $14,163, more than ten times the $196 reported in 2019.
Across 104 payments — averaging $331.10 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Osteocentric Technologies, Inc.$19K
- Si-bone, Inc.$6K
- Synthes GmbH$5K
- Cerapedics Inc.$2K
- Stryker$547
- Zimmer Biomet$292
- plus $773 from 7 others
Across 4 payments — averaging $62,499 each. An ownership or investment interest held by the physician or an immediate family member.
- Osteocentric Technologies, Inc.$250K
What the payments were for
- Consulting fees$4,75014%
- Speaking & faculty fees$3,37510%
- Travel & lodging$21,54063%
- Food & beverage$4,77014%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Osteocentric Technologies, Inc. | 52 | $19,351 |
| Si-bone, Inc. | 17 | $6,460 |
| Synthes GmbH | 5 | $5,118 |
| Cerapedics Inc. | 12 | $1,892 |
| Stryker | 6 | $547 |
| Zimmer Biomet | 3 | $292 |
| Alphatec Spine, Inc | 1 | $216 |
| Globus Medical | 1 | $165 |
| Medtronic | 1 | $153 |
| Bonalive Inc | 2 | $117 |
| Johnson & Johnson | 2 | $80 |
| Bone Support Inc. | 1 | $28 |
| Biocomposites Inc | 1 | $15 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- OsteoCentric 4.0 x 130mm LOCKING BONE SCREW FASTENER ST$15,792
- IFUSE IMPLANT SYSTEM$5,920
- 12 x 105mm SI Fusion Fastener Cann$2,369
- I-FACTOR PEPTIDE ENHANCED BONE GRAFT$1,621
- Unifi Technology$300
- AXSOS$174
- Excelsius Deformity$165
- MAZOR X SYSTEM$153
- mymobility Platform$133
- SYSTEM 9 CD NXT$105
- EZOUT$102
How this compares
$34,434 in reported general payments places this provider in the 80th percentile of 533 orthopaedic surgery providers in Minnesota.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Other orthopaedic surgery in Rochester
- Daniel BerryRochester$21.5M
- Mark PagnanoRochester$14.8M
- Robert TrousdaleRochester$12.2M
- John SperlingRochester$12.2M
- Shawn O'DriscollRochester$10.5M
- David LewallenRochester$8M
- Rafael SierraRochester$4.9M
- Joaquin Sanchez-SoteloRochester$4M
- Michael TauntonRochester$3.5M
- Arlen HanssenRochester$3.2M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.