William Clifford, MD
Family Medicine · Birmingham, ALNPI 1780978205
Payments from drug & device makers
Across 129 payments — averaging $16.52 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Abbott$431
- AbbVie$336
- Pfizer$178
- Bayer$172
- AstraZeneca$114
- Takeda Pharmaceuticals U.S.A., Inc.$105
- plus $795 from 16 others
What the payments were for
- Food & beverage$2,131100%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Abbott | 27 | $431 |
| AbbVie | 23 | $336 |
| Pfizer | 12 | $178 |
| Bayer | 10 | $172 |
| AstraZeneca | 6 | $114 |
| Takeda Pharmaceuticals U.S.A., Inc. | 5 | $105 |
| Novo Nordisk | 6 | $97 |
| GSK | 5 | $89 |
| Amgen(2 entities) | 4 | $86 |
| Biohaven Pharmaceutical Holding Company Ltd. | 5 | $84 |
| Boehringer Ingelheim | 5 | $77 |
| Lilly USA, LLC | 4 | $66 |
| Salix Pharmaceuticals, A Division Of Bausch Health US, LLC | 3 | $47 |
| Exact Sciences | 2 | $43 |
| Antares Pharma, Inc. | 2 | $39 |
| IBSA Pharma Inc. | 2 | $35 |
| Corcept Therapeutics | 2 | $35 |
| Kowa Pharmaceuticals America, Inc. | 2 | $27 |
| Supernus Pharmaceuticals, Inc. | 1 | $21 |
| Amarin Pharma, Inc. | 1 | $17 |
| Shield Therapeutics Inc | 1 | $17 |
| Dexcom, Inc. | 1 | $16 |
How this compares
$2,131 in reported general payments places this provider in the 70th percentile of 1,680 family medicine providers in Alabama.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| MounjaroTirzepatide | 90 | $90,668 |
| OzempicSemaglutide | 28 | $55,584 |
| JardianceEmpagliflozin | 41 | $45,291 |
| EliquisApixaban | 13 | $21,424 |
| MyrbetriqMirabegron | 14 | $8,977 |
| EntrestoSacubitril/Valsartan | 14 | $2,779 |
| Atorvastatin Calcium | 153 | $2,630 |
| Ramelteon | 13 | $1,936 |
| Rosuvastatin Calcium | 113 | $1,801 |
| Levothyroxine Sodium | 128 | $1,779 |
| Valsartan | 33 | $1,435 |
| Pantoprazole Sodium | 102 | $1,359 |
| Losartan Potassium | 78 | $1,307 |
| Pravastatin Sodium | 48 | $1,186 |
| Tamsulosin Hcl | 48 | $871 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Lilly USA, LLCMounjaro | $66 | $90,66890 claims |
| Novo NordiskOzempic | $97 | $55,58428 claims |
| Boehringer IngelheimJardiance | $77 | $45,29141 claims |
| PfizerEliquis | $178 | $21,42413 claims |
| AbbVieSynthroid | $336 | $86615 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 70th percentile of 1,680 family medicine providers in Alabama.
Other family medicine in Birmingham
- Michael VaughnBirmingham$9.9M
- Song YuBirmingham$1.7M
- Nova LawBirmingham$649K
- Lashelle BarmoreBirmingham$486K
- Scott WeisbergBirmingham$38K
- William NixonGuntersville$7.1M
- Randall QuinnCullman$5.4M
- Matthew CaldwellAthens$4.1M
- Michael CarterHuntsville$3.4M
- Howard RubensteinSaraland$3.3M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.