Serena Vance, DO
Obstetrics & Gynecology · Jonesboro, ARNPI 1699086314
Payments from drug & device makers
What this record shows
This record is dominated by food and beverage: $1,108 of the $1,693 with a category attached, or 65.5%. 23 manufacturers reported payments, led by Hologic Sales And Service, LLC at 30.3% of the total. Reporting peaked in 2023 at $701 and has fallen 79.4% since, to $144 in 2025. That places this record below the midpoint for obstetrics & gynecology clinicians in AR, where the typical reported total is $1,340.
Across 54 payments — averaging $31.34 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Hologic Sales And Service, LLC$512
- AbbVie$199
- Bayer$115
- Astellas Pharma US Inc$113
- Mayne Pharma Commercial LLC$98
- Aspira Women's Health Inc$82
- plus $572 from 17 others
Across 2 payments — averaging $11,848 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- Pfizer$24K
What the payments were for
- Travel & lodging$49829%
- Food & beverage$1,10865%
- Education$865%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Hologic Sales And Service, LLC | 2 | $512 |
| AbbVie | 6 | $199 |
| Bayer | 7 | $115 |
| Astellas Pharma US Inc | 3 | $113 |
| Mayne Pharma Commercial LLC | 7 | $98 |
| Aspira Women's Health Inc | 1 | $82 |
| Channel Medsystems, Inc. | 1 | $71 |
| Conmed Corporation | 1 | $62 |
| Boston Scientific | 2 | $58 |
| Coopersurgical, Inc. | 3 | $57 |
| Exeltis, USA Inc. | 3 | $55 |
| Biogen | 3 | $53 |
| Organon | 4 | $41 |
| Coloplast | 2 | $34 |
| Abbott | 1 | $23 |
| Daiichi Sankyo Inc. | 1 | $20 |
| Mylan Pharmaceuticals Inc. | 1 | $15 |
| Amgen | 1 | $15 |
| Merck | 1 | $15 |
| Pfizer | 1 | $14 |
| Millicent US Inc | 1 | $14 |
| Idorsia Pharmaceuticals US Inc | 1 | $13 |
| Therapeuticsmd, Inc. | 1 | $12 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$1,693 in reported general payments places this provider in the 50th percentile of 272 obstetrics & gynecology providers in Arkansas.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Estradiol | 66 | $4,888 |
| Tranexamic Acid | 15 | $796 |
| ValacyclovirValacyclovir Hcl | 11 | $335 |
| Norethindrone Acetate | 13 | $159 |
| Naproxen | 16 | $99 |
Paid to pharmacies, not to this prescriber.
Other obstetrics & gynecology in Jonesboro
- Charles CesareJonesboro$8K
- Fauzia AkbaryJonesboro$7K
- Michael CopeLittle Rock$147K
- Jeanmarie HouseholderFort Smith$140K
- Timothy BellFort Smith$53K
- Paige PartridgeJohnson$50K
- David ShenkerLittle Rock$28K
- Christopher TaylorHarrison$24K
- Julia GoodwinLittle Rock$16K
- Lisa WatermanSpringdale$16K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.