Serda Hawthorne, MD
Family Medicine · Pensacola, FLNPI 1659507986
Payments from drug & device makers
Across 282 payments — averaging $17.72 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Lilly USA, LLC$540
- AstraZeneca$434
- Novo Nordisk$407
- AbbVie$370
- Johnson & Johnson$367
- Boehringer Ingelheim$361
- plus $3K from 25 others
What the payments were for
- Food & beverage$4,95299%
- Education$451%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Lilly USA, LLC | 36 | $540 |
| AstraZeneca | 19 | $434 |
| Novo Nordisk | 25 | $407 |
| AbbVie(2 entities) | 22 | $370 |
| Johnson & Johnson | 19 | $367 |
| Boehringer Ingelheim | 19 | $361 |
| Pfizer | 21 | $329 |
| Astellas Pharma US Inc | 17 | $321 |
| GSK | 19 | $288 |
| Takeda Pharmaceuticals U.S.A., Inc. | 11 | $207 |
| Amgen | 14 | $206 |
| Exact Sciences | 9 | $159 |
| Edwards Lifesciences | 1 | $134 |
| Sumitomo Pharma America, Inc. | 7 | $126 |
| Salix Pharmaceuticals, A Division Of Bausch Health US, LLC | 6 | $118 |
| Sanofi-aventis U.S. LLC | 6 | $98 |
| Merck | 6 | $97 |
| Phathom Pharmaceuticals, Inc. | 6 | $65 |
| Harmony Biosciences LLC | 2 | $59 |
| Kowa Pharmaceuticals America, Inc. | 3 | $38 |
| Axsome Therapeutics, Inc. | 2 | $37 |
| Amarin Pharma, Inc. | 2 | $34 |
| Bayer | 2 | $33 |
| Dexcom, Inc. | 1 | $29 |
| Tonix Medicines, Inc. | 1 | $26 |
| Abbott | 1 | $24 |
| Esperion Therapeutics, Inc. | 1 | $22 |
| Avanir Pharmaceuticals, Inc. | 1 | $19 |
| Xeris Pharmaceuticals, Inc. | 1 | $19 |
| Jazz Pharmaceuticals Inc. | 1 | $16 |
| Sunovion Pharmaceuticals Inc. | 1 | $12 |
How this compares
$4,997 in reported general payments places this provider in the 85th percentile of 7,282 family medicine providers in Florida.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| OzempicSemaglutide | 133 | $195,956 |
| JanuviaSitagliptin Phosphate | 80 | $104,807 |
| EliquisApixaban | 78 | $91,637 |
| MounjaroTirzepatide | 60 | $91,077 |
| FarxigaDapagliflozin Propanediol | 67 | $85,825 |
| JardianceEmpagliflozin | 55 | $78,086 |
| TrulicityDulaglutide | 37 | $51,174 |
| XareltoRivaroxaban | 41 | $50,089 |
| MyrbetriqMirabegron | 42 | $34,965 |
| LinzessLinaclotide | 25 | $34,128 |
| Breo ElliptaFluticasone/Vilanterol | 53 | $33,499 |
| RybelsusSemaglutide | 15 | $27,509 |
| Trelegy ElliptaFluticasone/Umeclidin/Vilanter | 21 | $25,497 |
| Anoro ElliptaUmeclidinium Brm/Vilanterol Tr | 19 | $22,122 |
| Tresiba Flextouch U-100Insulin Degludec | 32 | $21,211 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Novo NordiskOzempic, Rybelsus | $407 | $223,464148 claims |
| Lilly USA, LLCMounjaro, Trulicity | $540 | $142,25197 claims |
| MerckJanuvia | $97 | $104,80780 claims |
| PfizerEliquis, Premarin | $329 | $99,961100 claims |
| AstraZenecaFarxiga, Symbicort | $434 | $94,18682 claims |
| Boehringer IngelheimJardiance, Tradjenta | $361 | $93,85975 claims |
| GSKBreo Ellipta, Trelegy Ellipta, Anoro Ellipta | $288 | $81,11993 claims |
| Johnson & JohnsonXarelto | $367 | $50,08941 claims |
| AbbVieLinzess, Synthroid | $370 | $37,22661 claims |
| Astellas Pharma US IncMyrbetriq | $321 | $34,96542 claims |
| Sumitomo Pharma America, Inc.Gemtesa | $126 | $13,18513 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 85th percentile of 7,282 family medicine providers in Florida.
Other family medicine in Pensacola
- Hugh ColemanDaytona Beach$115.5M
- Alexander WhiteDaytona Beach$69.7M
- Ronald SurowitzJupiter$38.3M
- Bruce RankinDeland$36.7M
- Keila HooverMiami$33.7M
- John NardandreaOcala$30.8M
- Jorge CasoMiami$22.6M
- Sharrell CooperPalm Coast$16.9M
- Christopher GallowayMelbourne$15.6M
- Dario AltamiranoHialeah$15.5M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.