Scott Reeder, MD
Diagnostic Radiology · Madison, WINPI 1457320376
Payments from drug & device makers
What this record shows
The money is spread across several categories — consulting fees (45.9%), travel and lodging and speaking fees — rather than concentrated in one kind of arrangement. GE HealthCare accounts for 61.9% of it on its own, with 8 other manufacturers making up the rest. 2025 is the largest year on record at $17,614, 4.7 times the $3,722 reported in 2019. Among diagnostic radiology clinicians in WI with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 53 payments — averaging $732.92 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- GE HealthCare$24K
- Amgen$5K
- Bayer Healthcare LLC$3K
- Guerbet LLC$2K
- Bracco Diagnostics Inc.$2K
- Gilead$1K
- plus $2K from 3 others
Across 45 payments — averaging $57,677 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- Pfizer$1.9M
- GE HealthCare$422K
- Siemens Medical Solutions USA, Inc.$162K
- Bayer$77K
- Bayer Healthcare LLC$52K
- Bracco Diagnostics Inc.$512
- plus $68 from 1 others
What the payments were for
- Consulting fees$17,81346%
- Speaking & faculty fees$6,55017%
- Travel & lodging$12,42232%
- Food & beverage$2,0595%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| GE HealthCare | 32 | $24,037 |
| Amgen | 2 | $5,228 |
| Bayer Healthcare LLC | 2 | $3,000 |
| Guerbet LLC | 5 | $2,262 |
| Bracco Diagnostics Inc. | 3 | $1,792 |
| Gilead | 2 | $1,000 |
| Canon Healthcare USA, Inc. | 1 | $800 |
| Siemens Medical Solutions USA, Inc. | 4 | $680 |
| E.r. Squibb & Sons, L.L.C. | 2 | $46 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- CLARISCAN$3,715
- ELUCIREM$2,177
- VUEWAY$1,750
- Biograph Vision 600 (8 Ring/64 CT)$662
How this compares
$38,845 in reported general payments places this provider in the 95th percentile of 747 diagnostic radiology providers in Wisconsin.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Other diagnostic radiology in Madison
- Jeffrey KanneMadison$227K
- Sina MeisamyMadison$183K
- Perry PickhardtMadison$108K
- Thomas GallagherMadison$64K
- Ali PirastehMadison$39K
- Erica Knavel KoepselMadison$34K
- Thomas GristMadison$25K
- David BluemkeMadison$16K
- Michael HartungMadison$14K
- Prashant NagpalMadison$5K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.