Ruby Marie-Northrup, DO
Family Medicine · Lincoln, NENPI 1063570620
Payments from drug & device makers
Across 126 payments — averaging $17.49 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Novo Nordisk$694
- AbbVie$533
- Astellas Pharma US Inc$237
- Pfizer$182
- Johnson & Johnson$81
- Bayer$60
- plus $417 from 19 others
What the payments were for
- Food & beverage$2,05993%
- Education$1457%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Novo Nordisk | 52 | $694 |
| AbbVie(2 entities) | 28 | $533 |
| Astellas Pharma US Inc | 6 | $237 |
| Pfizer | 10 | $182 |
| Johnson & Johnson | 3 | $81 |
| Bayer | 3 | $60 |
| Actelion Pharmaceuticals US, Inc. | 1 | $55 |
| Amgen | 2 | $33 |
| Lilly USA, LLC | 2 | $33 |
| AstraZeneca | 2 | $30 |
| Abbott | 2 | $30 |
| GSK | 2 | $25 |
| Axsome Therapeutics, Inc. | 1 | $21 |
| Otsuka America Pharmaceutical, Inc. | 1 | $20 |
| Amarin Pharma, Inc. | 1 | $20 |
| Bausch Health US, LLC | 1 | $20 |
| ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.) | 1 | $17 |
| Biohaven Pharmaceuticals, Inc. | 1 | $17 |
| Ardelyx, Inc. | 1 | $16 |
| Lundbeck LLC | 1 | $15 |
| Ultragenyx Pharmaceutical Inc. | 1 | $15 |
| Salix Pharmaceuticals, A Division Of Bausch Health US, LLC | 1 | $14 |
| Boston Scientific | 1 | $13 |
| Esperion Therapeutics, Inc. | 1 | $13 |
| Medtronic | 1 | $11 |
How this compares
$2,204 in reported general payments places this provider in the 75th percentile of 981 family medicine providers in Nebraska.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| OzempicSemaglutide | 73 | $81,797 |
| XareltoRivaroxaban | 61 | $46,556 |
| EliquisApixaban | 46 | $34,309 |
| VraylarCariprazine Hcl | 18 | $29,839 |
| JardianceEmpagliflozin | 28 | $27,003 |
| RybelsusSemaglutide | 14 | $18,411 |
| Tresiba Flextouch U-100Insulin Degludec | 26 | $14,754 |
| TopamaxTopiramate | 12 | $12,223 |
| LinzessLinaclotide | 15 | $9,606 |
| Breo ElliptaFluticasone/Vilanterol | 20 | $8,384 |
| FarxigaDapagliflozin Propanediol | 11 | $8,157 |
| Praluent PenAlirocumab | 13 | $6,993 |
| Colesevelam Hcl | 21 | $6,445 |
| SynthroidLevothyroxine Sodium | 86 | $6,285 |
| Omeprazole | 218 | $3,649 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Novo NordiskOzempic, Rybelsus | $694 | $100,20887 claims |
| Johnson & JohnsonXarelto | $81 | $46,55661 claims |
| AbbVieVraylar, Linzess, Synthroid | $533 | $45,730119 claims |
| PfizerEliquis | $182 | $34,30946 claims |
| GSKBreo Ellipta, Arexvy | $25 | $11,81831 claims |
| AstraZenecaFarxiga | $30 | $8,15711 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 75th percentile of 981 family medicine providers in Nebraska.
Other family medicine in Lincoln
- Allen HuntLincoln$17.2M
- Michael IsraelLincoln$375K
- Randy KohlLincoln$67K
- Matthew GlennLincoln$17K
- Uma NookaLincoln$12K
- Kylie ParshallLincoln$12K
- Michael HuffmanLincoln$11K
- Svjetlana DzikoLincoln$11K
- Eric JohnsonLincoln$10K
- Gary van ErtLincoln$10K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.