RxDoctor Payments Data

Ronald Morford, MD

Interventional Cardiology · Lynchburg, VANPI 1518996347

Payments from drug & device makers

What this record shows

Almost everything reported here is food and beverage — 100.0% of the total across 123 separate payments, which is the pattern of a clinician who attends manufacturer presentations rather than one with a consulting arrangement. Abbott accounts for 66.4% of it on its own, with 12 other manufacturers making up the rest. 2025 is the largest year on record at $1,078, more than ten times the $25 reported in 2019. That places this record below the midpoint for interventional cardiology clinicians in VA, where the typical reported total is $4,743.

$4,181in general payments, 2019–2025

Across 123 payments — averaging $33.99 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.

  • Abbott$3K
  • Medtronic$333
  • Penumbra, Inc.$308
  • Edwards Lifesciences$181
  • Cardiva Medical, Inc.$133
  • Cook Medical LLC$111
  • plus $337 from 7 others
$26,542in research payments, 2019–2025

Across 6 payments — averaging $4423.74 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.

  • Bard Peripheral Vascular, Inc.$27K

What the payments were for

  • Food & beverage$4,181100%

Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.

General payments by program year

19
20
21
22
23
24
25

Who reported the general payments

Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.

What the payments were tied to

Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.

How this compares

$4,181 in reported general payments places this provider in the 45th percentile of 176 interventional cardiology providers in Virginia.

See all interventional cardiology providers in Virginia

Medicare billing

Part B allowed, 2024
$124,530
Medicare patients
997
Services billed
1,444

What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.

Most prescribed under Part D

DrugClaimsCost to plans & patients
EliquisApixaban78$62,931
XareltoRivaroxaban63$54,561
EntrestoSacubitril/Valsartan19$20,826
Atorvastatin Calcium89$769
ClopidogrelClopidogrel Bisulfate94$586
Metoprolol Succinate59$553
Rosuvastatin Calcium63$503
Carvedilol70$469
Ezetimibe32$465
Famotidine37$392
Losartan Potassium35$372
Cilostazol18$352
Furosemide93$321
Warfarin Sodium14$298
Lisinopril39$296

Paid to pharmacies, not to this prescriber.

Other interventional cardiology in Lynchburg

See the full list for Virginia

Where these figures come from

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