Robert Steinbock, MD
Diagnostic Radiology · Louisville, KYNPI 1659311314
Payments from drug & device makers
What this record shows
This record is dominated by ownership interests: $73,761 of the $74,261 with a category attached, or 99.3%. Every reported general payment came from a single manufacturer, Whip Mix Corporation. 2022 is the largest year on record at $42,563, 3.3 times the $13,066 reported in 2019. Among diagnostic radiology clinicians in KY with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 9 payments — averaging $8251.27 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Whip Mix Corporation$74K
Across 3 payments — averaging $103,088 each. An ownership or investment interest held by the physician or an immediate family member.
- Whip Mix Corporation$309K
What the payments were for
- Consulting fees$5001%
- Ownership interest$73,76199%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Whip Mix Corporation | 9 | $74,261 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- VeriSplint$8,309
How this compares
$74,261 in reported general payments places this provider in the 95th percentile of 375 diagnostic radiology providers in Kentucky.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Other diagnostic radiology in Louisville
- Bartosz RydzewskiLouisville$22K
- John SunderlandLouisville$14K
- Jackson UnterinerLouisville$11K
- Christopher CornellLouisville$11K
- Jimmy XuLouisville$8K
- Daren RepishtiLouisville$7K
- Robert HookerLouisville$7K
- Ahmed ElakkadLouisville$4K
- Elsa KuhlLouisville$4K
- Brittany SchulzLouisville$3K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.