Robert Santa-Cruz, MD
Urology · Palm Harbor, FLNPI 1508816869
Payments from drug & device makers
What this record shows
The money is spread across several categories — education (50.4%), travel and lodging and food and beverage — rather than concentrated in one kind of arrangement. Intuitive Surgical accounts for 67.3% of it on its own, with 46 other manufacturers making up the rest. 2025 is the largest year on record at $58,772, 9.5 times the $6,209 reported in 2019. Among urology clinicians in FL with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 465 payments — averaging $275.74 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Intuitive Surgical$86K
- Johnson & Johnson$11K
- Olympus America Inc.$8K
- Axonics, Inc.$4K
- Verathon Inc.$2K
- Olympus Corporation Of The Americas$2K
- plus $15K from 41 others
What the payments were for
- Consulting fees$15,88712%
- Speaking & faculty fees$4,1033%
- Travel & lodging$22,16817%
- Food & beverage$21,24917%
- Education$64,62750%
- Gifts$1870%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Da Vinci Surgical System$72,910
- DA VINCI SP$10,500
- STRATAFIX$7,920
- EVARREST$6,958
- DERMABOND PRINEO$6,671
- SURGIFLO Hemostatic Matrix$6,671
- Dornier MedTech$5,735
- Olympus$3,974
- Axonics$2,244
- NPD Clinical Study$2,000
- URETERO-RENO FIBERSCOPE$1,987
- UroLift$1,525
- iTIND System$980
- UroLift System$652
- ALTIS$613
- Excelsius Robotics System$516
- VISTASEAL$407
- TISSEEL$392
- ECHELON ENDOPATH$373
- Soltive$253
How this compares
$128,220 in reported general payments places this provider in the 95th percentile of 935 urology providers in Florida.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Tamsulosin Hcl | 82 | $1,179 |
| Oxybutynin Chloride ErOxybutynin Chloride | 21 | $321 |
| Potassium Citrate ErPotassium Citrate | 14 | $220 |
| NitrofurantoinNitrofurantoin Macrocrystal | 11 | $211 |
| Oxybutynin Chloride | 11 | $141 |
| Cephalexin | 23 | $123 |
| Ciprofloxacin Hcl | 22 | $98 |
| Hydrocodone-AcetaminophenHydrocodone/Acetaminophen | 21 | $60 |
| Sulfamethoxazole-TrimethoprimSulfamethoxazole/Trimethoprim | 33 | $53 |
Paid to pharmacies, not to this prescriber.
Other urology in Palm Harbor
- Amar RavalPalm Harbor$60K
- Paul PeritoCoral Gables$3.6M
- Scott SellingerTallahassee$2.3M
- Mark Anthony GonzalgoMiami$1M
- Edward GheilerHialeah$655K
- Rolando RiveraNaples$437K
- Matthew ErcolaniVenice$416K
- Olubayo TojuolaOrlando$283K
- Juan SuarezCoral Gables$276K
- Michael McDonaldCelebration$272K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.