Robert Pallay, MD
Family Medicine · West Columbia, SCNPI 1275552143
Payments from drug & device makers
What this record shows
This record is dominated by consulting fees: $7,250 of the $10,098 with a category attached, or 71.8%. Lilly USA, LLC accounts for 86.2% of it on its own, with 8 other manufacturers making up the rest. Reporting peaked in 2019 at $8,594 and has fallen 99.7% since, to $22 in 2022. Among family medicine clinicians in SC with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 43 payments — averaging $234.84 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Lilly USA, LLC$9K
- Eli Lilly$750
- Pfizer$539
- Abbott$22
- Global Blood Therapeutics, Inc.$19
- Redhill Biopharma Inc.$18
- plus $46 from 3 others
Across 14 payments — averaging $4920.93 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- Pfizer$69K
What the payments were for
- Consulting fees$7,25072%
- Travel & lodging$1,84118%
- Food & beverage$99910%
- Education$80%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Lilly USA, LLC | 32 | $8,705 |
| Eli Lilly | 1 | $750 |
| Pfizer | 4 | $539 |
| Abbott | 1 | $22 |
| Global Blood Therapeutics, Inc. | 1 | $19 |
| Redhill Biopharma Inc. | 1 | $18 |
| Novartis | 1 | $17 |
| Esperion Therapeutics, Inc. | 1 | $17 |
| GSK | 1 | $12 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- EMGALITY$118
How this compares
$10,098 in reported general payments places this provider in the 95th percentile of 2,153 family medicine providers in South Carolina.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Amlodipine Besylate | 14 | $85 |
Paid to pharmacies, not to this prescriber.
Other family medicine in West Columbia
- David MorrisWest Columbia$17K
- Stephen BruntonWinnsboro$1.3M
- Richard WilkesMt Pleasant$216K
- Andrew MartinColumbia$205K
- Ada StewartColumbia$186K
- Jeffrey BroderNorth Augusta$140K
- Terry NagelColumbia$112K
- Katherine JohnsonGreenwood$80K
- Scott SmithMount Pleasant$68K
- Jennifer StolinSummerville$59K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.