Richard Bruce, MD
Neuroradiology · Madison, WINPI 1649220427
Payments from drug & device makers
What this record shows
The money is spread across several categories — speaking fees (54.2%), consulting fees and food and beverage — rather than concentrated in one kind of arrangement. 4 manufacturers reported payments, led by Canon Medical Informatics, Inc. at 54.2% of the total. Reporting peaked in 2022 at $2,568 and has fallen 97.3% since, to $69 in 2025.
Across 15 payments — averaging $443.12 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Canon Medical Informatics, Inc.$4K
- Turing Medical Technologies$3K
- Change Healthcare Technologies, LLC$281
- GE HealthCare$265
Across 109 payments — averaging $3778.87 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- GE HealthCare$392K
- Guerbet LLC$10K
- Bracco Diagnostics Inc.$10K
What the payments were for
- Consulting fees$2,50038%
- Speaking & faculty fees$3,60054%
- Travel & lodging$1262%
- Food & beverage$4206%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Canon Medical Informatics, Inc. | 4 | $3,600 |
| Turing Medical Technologies | 1 | $2,500 |
| Change Healthcare Technologies, LLC | 4 | $281 |
| GE HealthCare | 6 | $265 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Vitrea Advanced Visualization$3,600
- Vitrea View$2,400
- Vitrea Connection$2,400
- Vitrea Read$2,400
- Vitrea Workflow$2,400
- Change Healthcare Radiology Solutions$174
How this compares
Too few neuroradiology providers in Wisconsinto place this figure against a meaningful peer group, so we don't.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Other neuroradiology in Madison
- Gregory AveyMadison$2K
- Aaron FieldMadison$1K
- Laura EisenmengerMadison$1K
- Ahmad AtassiMadison$1K
- Vivek PrabhakaranMadison$296
- Gary WendtMadison$83
- Joshua FageMadison$35
- Turner DainesMadison$10
- James FinkMadison$0
- Collin TorokGreen Bay$68K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.