Norman Brandon
Optometrist · Middleton, WINPI 1538267075
Payments from drug & device makers
What this record shows
This record is dominated by consulting fees: $7,000 of the $10,698 with a category attached, or 65.4%. Topcon Healthcare, Inc. accounts for 66.3% of it on its own, with 4 other manufacturers making up the rest. Reporting peaked in 2022 at $7,111 and has fallen 92.7% since, to $521 in 2025. Among optometrist clinicians in WI with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 26 payments — averaging $411.46 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Topcon Healthcare, Inc.$7K
- Alcon$3K
- Visionary Optics LLC$525
- Bausch & Lomb Americas Inc.$170
- LKC Technologies, Inc.$114
Across 2 payments — averaging $3640.00 each. Payments tied to a research study. These frequently flow through the physician to a hospital or research institution rather than to the physician personally.
- Topcon Healthcare, Inc.$7K
What the payments were for
- Consulting fees$7,00065%
- Speaking & faculty fees$2,50023%
- Food & beverage$6736%
- Gifts$5255%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Topcon Healthcare, Inc. | 5 | $7,096 |
| Alcon | 16 | $2,793 |
| Visionary Optics LLC | 1 | $525 |
| Bausch & Lomb Americas Inc. | 3 | $170 |
| LKC Technologies, Inc. | 1 | $114 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- IMOVIFA$7,000
- DAILIES TOTAL1$2,100
- Air Optix Color$1,000
- Precision 1$1,000
- DAILIES$400
- INFUSE$126
- TOTAL30$123
How this compares
$10,698 in reported general payments places this provider in the 95th percentile of 867 optometrist providers in Wisconsin.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Latanoprost | 12 | $102 |
Paid to pharmacies, not to this prescriber.
Other optometrist in Middleton
- Colin ConnorsMiddleton$5K
- Timothy WilsonMiddleton$4K
- David NelsonMadison$256K
- Jennifer FrieheMukwonago$234K
- Tessa SokolMadison$105K
- Christopher LopezClintonville$48K
- Jeff BanasMount Pleasant$46K
- Jessica SchiffbauerKenosha$27K
- Jeffrey ClementsSun Prairie$16K
- Douglas HinsonSturtevant$15K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.