Marshall Merrell
Optometrist · Rexburg, IDNPI 1992894232
Payments from drug & device makers
What this record shows
This record is dominated by food and beverage: $4,110 of the $6,377 with a category attached, or 64.5%. 10 manufacturers reported payments, led by Bausch & Lomb Americas Inc. at 39.0% of the total. Reporting peaked in 2024 at $2,353 and has fallen 89.0% since, to $258 in 2025. Among optometrist clinicians in ID with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 128 payments — averaging $49.82 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Bausch & Lomb Americas Inc.$2K
- Alcon$2K
- Bausch & Lomb, A Division Of Bausch Health US, LLC$586
- Johnson & Johnson Vision Care, Inc.$519
- Coopervision Inc.$200
- ABB Con-cise Optical Group LLC$122
- plus $265 from 4 others
What the payments were for
- Travel & lodging$2,26736%
- Food & beverage$4,11064%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Bausch & Lomb Americas Inc. | 31 | $2,484 |
| Alcon | 47 | $2,202 |
| Bausch & Lomb, A Division Of Bausch Health US, LLC | 15 | $586 |
| Johnson & Johnson Vision Care, Inc. | 17 | $519 |
| Coopervision Inc. | 7 | $200 |
| ABB Con-cise Optical Group LLC | 3 | $122 |
| Optos, Inc. | 3 | $92 |
| LKC Technologies, Inc. | 1 | $83 |
| Biotissue Holdings Inc. | 2 | $63 |
| Johnson & Johnson Surgical Vision, Inc. | 2 | $27 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$6,377 in reported general payments places this provider in the 95th percentile of 304 optometrist providers in Idaho.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| ZirganGanciclovir | 18 | $8,158 |
| AlrexLoteprednol Etabonate | 14 | $7,155 |
| Loteprednol Etabonate | 13 | $2,602 |
| Timolol Maleate | 24 | $453 |
| Latanoprost | 19 | $216 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Bausch & Lomb, A Division Of Bausch Health US, LLCAlrex, Loteprednol Etabonate | $586 | $9,75727 claims |
| Bausch & Lomb Americas Inc.Zirgan | $2,484 | $8,15818 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 95th percentile of 304 optometrist providers in Idaho.
Other optometrist in Rexburg
- Nathan MortensenRexburg$2K
- Drew DaytonIdaho Falls$198K
- Philip RaineyBoise$175K
- Lavar KofoedBoise$91K
- William BlackCaldwell$67K
- Jason BeseckerMeridian$29K
- Mark McKellNampa$9K
- Douglas AdamsCaldwell$6K
- Amber SimonsonBoise$6K
- Jeffrey SchwersEagle$6K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.