Marc Borovoy
Podiatrist · Novi, MINPI 1457337784
Payments from drug & device makers
What this record shows
This record is dominated by education: $4,998 of the $5,395 with a category attached, or 92.6%. Pinnacle, Inc accounts for 85.8% of it on its own, with 5 other manufacturers making up the rest. Reporting peaked in 2019 at $2,180 and has fallen 95.0% since, to $108 in 2025.
Across 20 payments — averaging $269.76 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Pinnacle, Inc$5K
- Arthrex$506
- Treace Medical Concepts, Inc.$108
- KCI USA, Inc.$75
- Medshape, Inc.$53
- Heron Therapeutics, Inc.$21
What the payments were for
- Food & beverage$3977%
- Education$4,99893%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Pinnacle, Inc | 10 | $4,631 |
| Arthrex | 6 | $506 |
| Treace Medical Concepts, Inc. | 1 | $108 |
| KCI USA, Inc. | 1 | $75 |
| Medshape, Inc. | 1 | $53 |
| Heron Therapeutics, Inc. | 1 | $21 |
How this compares
$5,395 in reported general payments places this provider in the 80th percentile of 302 podiatrist providers in Michigan.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Econazole Nitrate | 225 | $8,307 |
| Ketoconazole | 11 | $303 |
| Doxycycline Hyclate | 13 | $286 |
| Hydrocodone-AcetaminophenHydrocodone/Acetaminophen | 29 | $119 |
| Gabapentin | 13 | $73 |
| Amoxicillin | 25 | $46 |
Paid to pharmacies, not to this prescriber.
Other podiatrist in Novi
- Fadi JaafarAlma$191K
- Jeffrey KleinLivonia$117K
- Gary RothenbergAnn Arbor$85K
- Randy SemmaCommerce Twp$31K
- Alton JohnsonAnn Arbor$21K
- Krista KotzevaSouthfield$20K
- Darryl MartinsJackson$19K
- Hassan AlkhalilDearborn$18K
- Joshua KazdanSouthfield$18K
- Daniel AronovitzWarren$17K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.