Lawrence Herberholz, MD
Surgery · Scottsboro, ALNPI 1619977378
Payments from drug & device makers
What this record shows
This record is dominated by food and beverage: $765 of the $1,157 with a category attached, or 66.1%. 9 manufacturers reported payments, led by Davol Inc. at 36.6% of the total. Reporting peaked in 2020 at $433 and has fallen 77.8% since, to $96 in 2025. That places this record below the midpoint for surgery clinicians in AL, where the typical reported total is $1,812.
Across 24 payments — averaging $48.22 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Davol Inc.$423
- Kerecis Limited$275
- C. R. Bard, Inc. & Subsidiaries$177
- Smith+Nephew$115
- Johnson & Johnson$92
- Conmed Corporation$23
- plus $51 from 3 others
What the payments were for
- Travel & lodging$39334%
- Food & beverage$76566%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Davol Inc. | 3 | $423 |
| Kerecis Limited | 6 | $275 |
| C. R. Bard, Inc. & Subsidiaries | 3 | $177 |
| Smith+Nephew | 4 | $115 |
| Johnson & Johnson(2 entities) | 4 | $92 |
| Conmed Corporation | 1 | $23 |
| Baxter Healthcare | 1 | $20 |
| Daiichi Sankyo Inc. | 1 | $17 |
| Hologic Sales And Service, LLC | 1 | $14 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$1,157 in reported general payments places this provider in the 40th percentile of 382 surgery providers in Alabama.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Sucralfate | 51 | $2,490 |
| Hydrocodone-AcetaminophenHydrocodone/Acetaminophen | 78 | $565 |
| Ondansetron Hcl | 67 | $257 |
| Pantoprazole Sodium | 35 | $190 |
| Cephalexin | 37 | $142 |
| Doxycycline Hyclate | 20 | $132 |
| Famotidine | 14 | $113 |
| Metoclopramide Hcl | 12 | $21 |
Paid to pharmacies, not to this prescriber.
Other surgery in Scottsboro
- John PorterfieldBessemer$972K
- Barton WoodAlabaster$702K
- Forrest RingoldMobile$678K
- Dennis FernandezHuntsville$266K
- Cameron AskewBirmingham$236K
- Terry TreadwellMontgomery$127K
- Charles NewmanGadsden$123K
- Jason BeaverDothan$106K
- John TouliatosBirmingham$75K
- Jayme LockeBirmingham$63K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.