Larry Sobel
Family Medicine · Phoenix, AZNPI 1275528333
Payments from drug & device makers
Across 13 payments — averaging $130.03 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Biohaven Pharmaceuticals, Inc.$1K
- Amgen$183
- Novo Nordisk$125
- Kowa Pharmaceuticals America, Inc.$64
- AbbVie$37
- Fisher & Paykel Healthcare Inc$30
- plus $51 from 3 others
What the payments were for
- Consulting fees$1,20071%
- Food & beverage$49029%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Biohaven Pharmaceuticals, Inc. | 1 | $1,200 |
| Amgen | 2 | $183 |
| Novo Nordisk | 1 | $125 |
| Kowa Pharmaceuticals America, Inc. | 3 | $64 |
| AbbVie | 2 | $37 |
| Fisher & Paykel Healthcare Inc | 1 | $30 |
| Abbott | 1 | $21 |
| Ultragenyx Pharmaceutical Inc. | 1 | $16 |
| Johnson & Johnson | 1 | $14 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- NURTEC ODT$1,200
- Ozempic$125
How this compares
$1,690 in reported general payments places this provider in the 75th percentile of 2,099 family medicine providers in Arizona.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| OzempicSemaglutide | 49 | $66,884 |
| XareltoRivaroxaban | 27 | $32,328 |
| EliquisApixaban | 36 | $30,232 |
| Toujeo SolostarInsulin Glargine,hum.Rec.Anlog | 15 | $16,089 |
| ShingrixVaricella-Zoster Ge/As01b/Pf | 61 | $13,535 |
| Trelegy ElliptaFluticasone/Umeclidin/Vilanter | 14 | $13,177 |
| Advair HfaFluticasone Propion/Salmeterol | 23 | $12,729 |
| Repatha SureclickEvolocumab | 18 | $9,590 |
| Basaglar Kwikpen U-100Insulin Glargine,hum.Rec.Anlog | 11 | $6,725 |
| Ezetimibe | 110 | $3,717 |
| Nebivolol Hcl | 41 | $3,706 |
| Rosuvastatin Calcium | 330 | $3,583 |
| Lantus SolostarInsulin Glargine,hum.Rec.Anlog | 14 | $3,423 |
| Pantoprazole Sodium | 178 | $2,753 |
| Metoprolol Succinate | 131 | $2,259 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Novo NordiskOzempic | $125 | $66,88449 claims |
| Johnson & JohnsonXarelto | $14 | $32,32827 claims |
| AbbVieSynthroid | $37 | $1,81022 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 75th percentile of 2,099 family medicine providers in Arizona.
Other family medicine in Phoenix
- Brock MerrittPhoenix$8.4M
- Douglas CunninghamPhoenix$4.9M
- Jeffrey ZacherPhoenix$2M
- Trisha TavaresPhoenix$1.6M
- David FrancykPhoenix$1.3M
- James BeachPhoenix$1.2M
- Peter LevinsPhoenix$971K
- Elysa ShawPhoenix$774K
- Mitchell EdelsteinPhoenix$741K
- Brian DedinskyPhoenix$589K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.