Keith Whaley, OD
Optometrist · Pigeon Forge, TNNPI 1407881725
Payments from drug & device makers
What this record shows
This record is dominated by food and beverage: $473 of the $561 with a category attached, or 84.3%. 7 manufacturers reported payments, led by Johnson & Johnson Vision Care, Inc. at 42.9% of the total. That places this record below the midpoint for optometrist clinicians in TN, where the typical reported total is $698.
Across 17 payments — averaging $33.01 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Johnson & Johnson Vision Care, Inc.$241
- Optos, Inc.$88
- Coopervision Inc.$87
- Biotissue Holdings Inc.$51
- Alcon$42
- Bausch & Lomb Americas Inc.$35
- plus $17 from 1 others
What the payments were for
- Food & beverage$47384%
- Entertainment$8816%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Johnson & Johnson Vision Care, Inc. | 5 | $241 |
| Optos, Inc. | 1 | $88 |
| Coopervision Inc. | 3 | $87 |
| Biotissue Holdings Inc. | 3 | $51 |
| Alcon | 2 | $42 |
| Bausch & Lomb Americas Inc. | 2 | $35 |
| Maculogix, Inc. | 1 | $17 |
How this compares
$561 in reported general payments places this provider in the 45th percentile of 1,122 optometrist providers in Tennessee.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| RestasisCyclosporine | 11 | $12,710 |
| Latanoprost | 105 | $1,382 |
| Timolol Maleate | 25 | $234 |
Paid to pharmacies, not to this prescriber.
Other optometrist in Pigeon Forge
- Christopher LievensMemphis$566K
- Whitney HauserMemphis$330K
- Torrey CarlsonKingsport$192K
- Frances BynumMartin$162K
- Melvin FriedmanMemphis$108K
- Kurt SteeleNewport$90K
- Jennifer DrakeColumbia$84K
- Travis JohnsonMurfreesboro$71K
- Courtney CapeDyersburg$51K
- Desirae BrinkleyMemphis$51K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.