Joseph Rich
Optometrist · Columbia, MONPI 1952666919
Payments from drug & device makers
What this record shows
The money is spread across several categories — food and beverage (47.3%), travel and lodging and speaking fees — rather than concentrated in one kind of arrangement. 18 manufacturers reported payments, led by Alcon at 35.5% of the total. Among optometrist clinicians in MO with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 110 payments — averaging $70.12 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Alcon$3K
- Bausch & Lomb, A Division Of Bausch Health US, LLC$2K
- Bausch & Lomb Americas Inc.$546
- Optos, Inc.$368
- Coopervision Inc.$356
- Johnson & Johnson Vision Care, Inc.$277
- plus $1K from 12 others
What the payments were for
- Speaking & faculty fees$1,55020%
- Travel & lodging$2,14528%
- Food & beverage$3,65147%
- Entertainment$3685%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Alcon | 29 | $2,741 |
| Bausch & Lomb, A Division Of Bausch Health US, LLC | 20 | $2,132 |
| Bausch & Lomb Americas Inc. | 17 | $546 |
| Optos, Inc. | 3 | $368 |
| Coopervision Inc. | 3 | $356 |
| Johnson & Johnson Vision Care, Inc. | 12 | $277 |
| AbbVie | 2 | $238 |
| Glaukos Corporation | 2 | $238 |
| LKC Technologies, Inc. | 2 | $164 |
| Lumenis BE Inc | 1 | $141 |
| Dompe US, Inc. | 2 | $135 |
| Maculogix, Inc. | 7 | $90 |
| Apellis Pharmaceuticals, Inc. | 1 | $89 |
| Menicon America Inc | 2 | $66 |
| ABB Con-cise Optical Group LLC | 3 | $56 |
| Sight Sciences, Inc. | 2 | $34 |
| Mallinckrodt Hospital Products Inc. | 1 | $25 |
| Tarsus Pharmaceuticals, Inc. | 1 | $20 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Precision 1$1,610
- BIOTRUE$1,527
- ULTRA$1,527
- DAILIES TOTAL1$1,500
- Air Optix Color$1,500
- OCT OPHTHALMOSCOPE$603
- PANORAMIC OPHTHALMOSCOPE$603
- DAILIES$415
- NFC-700$302
- iStent inject W$238
- MyDay Contact Lens$170
- M22$141
- KXL System$124
- Photrexa$124
- TOTAL30$114
- BIOTRUE ONE DAY$102
How this compares
$7,714 in reported general payments places this provider in the 95th percentile of 1,030 optometrist providers in Missouri.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Latanoprost | 71 | $1,024 |
| Prednisolone Acetate | 15 | $638 |
Paid to pharmacies, not to this prescriber.
Other optometrist in Columbia
- Heather WebsterColumbia$52K
- Christopher DeroseColumbia$7K
- Andrew BiondoKirkwood$300K
- John McGrealSaint Louis$126K
- Alana KellerWildwood$94K
- Sarah HubbardChesterfield$91K
- Ariel CerenzieSaint Louis$76K
- Geoffrey PowellKansas City$55K
- Thomas HobbsSedalia$53K
- Sean MulqueenyCreve Coeur$45K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.