Jordan Bruce, MD
Plastic Surgery · la Crosse, WINPI 1700306347
Payments from drug & device makers
What this record shows
The money is spread across several categories — food and beverage (59.9%), education and other — rather than concentrated in one kind of arrangement. 16 manufacturers reported payments, led by Elite Orthopedics, LLC at 30.2% of the total. Reporting peaked in 2021 at $2,361 and has fallen 72.4% since, to $652 in 2024.
Across 42 payments — averaging $152.09 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Elite Orthopedics, LLC$2K
- Integra Lifesciences Corporation$1K
- Musculoskeletal Transplant Foundation Inc.$689
- Sientra, Inc.$450
- Baxter Healthcare$449
- Axogen$332
- plus $1K from 10 others
What the payments were for
- Food & beverage$3,82560%
- Education$1,91130%
- Other$65210%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Elite Orthopedics, LLC | 4 | $1,927 |
| Integra Lifesciences Corporation | 4 | $1,046 |
| Musculoskeletal Transplant Foundation Inc. | 5 | $689 |
| Sientra, Inc. | 4 | $450 |
| Baxter Healthcare | 5 | $449 |
| Axogen | 4 | $332 |
| KCI USA, Inc. | 3 | $251 |
| Acera Surgical, Inc. | 2 | $240 |
| Polynovo North America LLC | 2 | $234 |
| Stryker | 2 | $176 |
| Zimmer Biomet | 2 | $166 |
| Davol Inc. | 1 | $150 |
| Checkpoint Surgical, Inc | 1 | $105 |
| Acell, Inc. | 1 | $90 |
| Biocomposites Inc | 1 | $71 |
| Mentor Worldwide LLC | 1 | $11 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- DuraSorb Monofilament Mesh$652
- INTEGRA$461
- SIENTRA HIGH STRENGTH COHESIVE SILICONE GEL BREAST IMPLANT$373
- Restrata Wound Matrix$240
- INTEGRA DERMAL REGENERATION TEMPLATE$154
- PRIMATRIX$154
- Phasix Mesh$150
- VAC VERAFLO$143
- PREVENA$143
- BioSurgery - TISSEEL$133
- AVANCE NERVE GRAFT$128
- SURGIMEND$121
- BILAYER WOUND MATRIX (BWM)$120
- INTEGRA WOUND MATRIX (IWM)$120
- AMNIOEXCEL$120
- IDRT$120
- FLOWABLE$120
- FLOSEAL$112
- Checkpoint Stimulators$105
- SPY-PHI SYSTEM$101
How this compares
$6,388 in reported general payments places this provider in the 80th percentile of 77 plastic surgery providers in Wisconsin.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Doxycycline Monohydrate | 16 | $81 |
| Pregabalin | 14 | $42 |
| Oxycodone Hcl | 19 | $28 |
Paid to pharmacies, not to this prescriber.
Other plastic surgery in la Crosse
- Brian KiesnowskiAppleton$196K
- Michelle BonnessBrookfield$162K
- David JanssenOshkosh$54K
- Aaron MorganMilwaukee$39K
- Kevin RobertsonMiddleton$38K
- Delora MountMadison$27K
- Nyama SillahMilwaukee$19K
- Roger MixterMilwaukee$12K
- Sarah SasorWauwautosa$9K
- Kenneth DembnyWauwatosa$8K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.