Herman Barb, MD
Psychiatry · Turnersville, NJNPI 1225117682
Payments from drug & device makers
What this record shows
This record is dominated by food and beverage: $17,289 of the $23,956 with a category attached, or 72.2%. It is spread thinly across 38 manufacturers, the largest accounting for just 20.9%. Reporting peaked in 2019 at $8,116 and has fallen 51.1% since, to $3,967 in 2025. Among psychiatry clinicians in NJ with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 1,137 payments — averaging $21.07 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Lilly USA, LLC$5K
- Teva Pharmaceuticals USA, Inc.$2K
- AbbVie$2K
- Otsuka America Pharmaceutical, Inc.$1K
- Eli Lilly$1K
- ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.)$1K
- plus $12K from 32 others
What the payments were for
- Speaking & faculty fees$6,25026%
- Food & beverage$17,28972%
- Education$4172%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- CYMBALTA$6,250
- Equetro$714
- LYBALVI$442
- AUSTEDO$371
- JORNAY PM$290
- Auvelity$218
- BRIXADI$134
- SPRAVATO$127
- Dyanavel XR$125
- VRAYLAR$121
- Austedo XR$120
- Jornay PM 20mg capsules (Bottle of 100)$108
How this compares
$23,956 in reported general payments places this provider in the 95th percentile of 1,119 psychiatry providers in New Jersey.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| IngrezzaValbenazine Tosylate | 16 | $126,729 |
| AplenzinBupropion Hbr | 14 | $82,438 |
| RexultiBrexpiprazole | 43 | $62,734 |
| Abilify MaintenaAripiprazole | 13 | $35,970 |
| TrintellixVortioxetine Hydrobromide | 43 | $28,301 |
| NuedextaDextromethorphan Hbr/Quinidine | 22 | $24,385 |
| VraylarCariprazine Hcl | 16 | $20,884 |
| AuvelityDextromethorphan Hbr/Bupropion | 11 | $15,248 |
| Fluphenazine Hcl | 18 | $10,886 |
| Vilazodone Hcl | 54 | $9,799 |
| Aripiprazole | 98 | $6,641 |
| BelsomraSuvorexant | 15 | $6,454 |
| Duloxetine Hcl | 180 | $6,208 |
| Buspirone Hcl | 152 | $5,595 |
| Quetiapine Fumarate | 249 | $5,206 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Neurocrine Biosciences, Inc.Ingrezza | $858 | $126,72916 claims |
| Otsuka America Pharmaceutical, Inc.Rexulti, Abilify Maintena | $1,276 | $98,70356 claims |
| Bausch Health US, LLCAplenzin | $654 | $82,43814 claims |
| Takeda Pharmaceuticals U.S.A., Inc.Trintellix | $655 | $28,30143 claims |
| Avanir Pharmaceuticals, Inc.Nuedexta | $189 | $24,38522 claims |
| AbbVieVraylar | $1,841 | $20,88416 claims |
| Axsome Therapeutics, Inc.Auvelity | $705 | $15,24811 claims |
| Lilly USA, LLCOlanzapine | $5,000 | $3,448119 claims |
| Almatica Pharma LLCSertraline Hcl | $161 | $1,566166 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 95th percentile of 1,119 psychiatry providers in New Jersey.
Other psychiatry in Turnersville
- Prabhaker PatelTurnersville$25K
- Marc CantillonLivingston$522K
- Robert BransfieldRed Bank$415K
- Erika ConcepcionLong Branch$354K
- Leon RosenbergCherry Hill$257K
- Lloyd AlceraMarlton$187K
- Gary SmallHackensack$170K
- Shankar SrinivasanParsippany$155K
- Matthew PiteraToms River$153K
- Boris BorodulinEast Brunswick$116K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.