Heidi Hollinger
Primary Care · Madison, ALNPI 1538628961
Payments from drug & device makers
What this record shows
Almost everything reported here is food and beverage — 100.0% of the total across 261 separate payments, which is the pattern of a clinician who attends manufacturer presentations rather than one with a consulting arrangement. It is spread thinly across 23 manufacturers, the largest accounting for just 13.1% — the pattern of someone who eats at a lot of different presentations. Reporting peaked in 2022 at $1,850 and has fallen 91.8% since, to $152 in 2025. Among primary care clinicians in AL with any reported payments, this total sits in the top 10% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 261 payments — averaging $21.93 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Bausch Health US, LLC$751
- Otsuka America Pharmaceutical, Inc.$667
- AbbVie$604
- ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.)$577
- Alkermes, Inc.$478
- Axsome Therapeutics, Inc.$400
- plus $2K from 17 others
What the payments were for
- Food & beverage$5,721100%
- Education$20%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Bausch Health US, LLC | 41 | $751 |
| Otsuka America Pharmaceutical, Inc. | 35 | $667 |
| AbbVie | 23 | $604 |
| ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.) | 26 | $577 |
| Alkermes, Inc. | 11 | $478 |
| Axsome Therapeutics, Inc. | 19 | $400 |
| Takeda Pharmaceuticals U.S.A., Inc. | 22 | $392 |
| Almatica Pharma LLC | 13 | $313 |
| Corium, LLC | 14 | $218 |
| Johnson & Johnson | 6 | $218 |
| Supernus Pharmaceuticals, Inc. | 7 | $177 |
| Neos Therapeutics, LP | 8 | $166 |
| Novo Nordisk | 1 | $125 |
| Lundbeck LLC | 6 | $122 |
| Tris Pharma Inc | 5 | $98 |
| Idorsia Pharmaceuticals US Inc | 5 | $85 |
| Teva Pharmaceuticals USA, Inc. | 4 | $71 |
| Eisai Inc. | 4 | $61 |
| Avanir Pharmaceuticals, Inc. | 3 | $54 |
| Vanda Pharmaceuticals Inc. | 2 | $46 |
| Adlon Therapeutics L.p. | 3 | $44 |
| Merck | 2 | $36 |
| Sunovion Pharmaceuticals Inc. | 1 | $21 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$5,723 in reported general payments places this provider in the 90th percentile of 159 primary care providers in Alabama.
Other primary care in Madison
- Keith MatthewsOpelika$20K
- Troy HendersonFultondale$18K
- April TateDothan$16K
- Brandy McGrawMobile$14K
- Cleo ValdezHuntsville$14K
- Larissa RobinsonJasper$11K
- Jamie GhrigsbyMoulton$9K
- Josh WarrenBirmingham$9K
- Amber NelsonHoover$9K
- Valerie ZiemanFoley$8K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Identity: NPPES NPI Registry, July 2026.