Hedsna Rocha
Family · Las Cruces, NMNPI 1689952517
Payments from drug & device makers
Across 172 payments — averaging $16.90 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Lilly USA, LLC$455
- Novo Nordisk$346
- AbbVie$291
- Amgen$263
- Boehringer Ingelheim$234
- GSK$173
- plus $1K from 23 others
What the payments were for
- Consulting fees$1756%
- Food & beverage$2,71593%
- Education$161%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Lilly USA, LLC | 36 | $455 |
| Novo Nordisk | 28 | $346 |
| AbbVie | 16 | $291 |
| Amgen | 7 | $263 |
| Boehringer Ingelheim | 11 | $234 |
| GSK | 10 | $173 |
| AstraZeneca | 10 | $146 |
| Pfizer | 8 | $136 |
| Sanofi-aventis U.S. LLC | 7 | $126 |
| Bayer | 7 | $119 |
| Roche Diagnostics Corporation | 1 | $80 |
| Novartis | 3 | $61 |
| Arbor Pharmaceuticals, Inc. | 4 | $58 |
| Abbott | 2 | $48 |
| Radius Health, Inc. | 3 | $38 |
| Salix Pharmaceuticals, A Division Of Bausch Health US, LLC | 2 | $36 |
| Aimmune Therapeutics, Inc. | 2 | $34 |
| Merck | 2 | $31 |
| Idorsia Pharmaceuticals US Inc | 2 | $28 |
| Johnson & Johnson | 2 | $26 |
| Travere Therapeutics, Inc. | 1 | $26 |
| Astellas Pharma US Inc | 1 | $23 |
| Esperion Therapeutics, Inc. | 1 | $22 |
| Teva Pharmaceuticals USA, Inc. | 1 | $21 |
| Dexcom, Inc. | 1 | $18 |
| Avion Pharmaceuticals | 1 | $18 |
| Organon | 1 | $17 |
| Nestle Healthcare Nutrition Inc. | 1 | $16 |
| Bioventus LLC | 1 | $16 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Prolia$175
How this compares
$2,907 in reported general payments places this provider in the 90th percentile of 1,080 family providers in New Mexico.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| OzempicSemaglutide | 48 | $75,308 |
| FarxigaDapagliflozin Propanediol | 64 | $62,776 |
| Trelegy ElliptaFluticasone/Umeclidin/Vilanter | 36 | $47,403 |
| TrulicityDulaglutide | 24 | $45,379 |
| Tresiba Flextouch U-200Insulin Degludec | 37 | $41,772 |
| RybelsusSemaglutide | 15 | $38,002 |
| ProliaDenosumab | 19 | $34,298 |
| EliquisApixaban | 31 | $32,028 |
| MounjaroTirzepatide | 18 | $28,436 |
| JardianceEmpagliflozin | 17 | $27,322 |
| TradjentaLinagliptin | 18 | $12,559 |
| XareltoRivaroxaban | 15 | $11,849 |
| ZenpepLipase/Protease/Amylase | 12 | $11,360 |
| Liothyronine Sodium | 237 | $8,266 |
| Levothyroxine Sodium | 507 | $6,752 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Novo NordiskOzempic, Rybelsus | $346 | $113,31063 claims |
| Lilly USA, LLCTrulicity, Mounjaro | $455 | $73,81542 claims |
| AstraZenecaFarxiga | $146 | $62,77664 claims |
| GSKTrelegy Ellipta | $173 | $47,40336 claims |
| Boehringer IngelheimJardiance, Tradjenta | $234 | $39,88135 claims |
| AmgenProlia | $263 | $34,29819 claims |
| PfizerEliquis | $136 | $32,02831 claims |
| Johnson & JohnsonXarelto | $26 | $11,84915 claims |
| Aimmune Therapeutics, Inc.Zenpep | $34 | $11,36012 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 90th percentile of 1,080 family providers in New Mexico.
Other family in Las Cruces
- Jamie LujanLas Cruces$14K
- Joleen LeszczynskiLas Cruces$8K
- Deborah PachecoLas Cruces$6K
- Angelina CarverLas Cruces$5K
- Russell CoryellLas Cruces$5K
- Jessica AltamiranoLas Cruces$5K
- Laura OrtegaLas Cruces$4K
- Rachel SaavedraLas Cruces$3K
- Thomas HaythLas Cruces$3K
- David SeiterFarmington$194K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.