Heather Rowe, MD
Psychiatry · Virginia Beach, VANPI 1235172016
Payments from drug & device makers
What this record shows
Almost everything reported here is food and beverage — 98.9% of the total across 360 separate payments, which is the pattern of a clinician who attends manufacturer presentations rather than one with a consulting arrangement. 26 manufacturers reported payments, led by Sunovion Pharmaceuticals Inc. at 26.8% of the total. Reporting peaked in 2019 at $5,253 and has fallen 81.6% since, to $966 in 2025. Among psychiatry clinicians in VA with any reported payments, this total sits in the top 10% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 360 payments — averaging $27.62 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Sunovion Pharmaceuticals Inc.$3K
- AbbVie$1K
- E.r. Squibb & Sons, L.L.C.$1K
- Teva Pharmaceuticals USA, Inc.$1K
- Johnson & Johnson$1K
- Alkermes, Inc.$599
- plus $2K from 20 others
What the payments were for
- Food & beverage$9,83599%
- Education$1081%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Sunovion Pharmaceuticals Inc. | 112 | $2,664 |
| AbbVie(2 entities) | 51 | $1,260 |
| E.r. Squibb & Sons, L.L.C. | 40 | $1,111 |
| Teva Pharmaceuticals USA, Inc. | 24 | $1,010 |
| Johnson & Johnson | 20 | $1,003 |
| Alkermes, Inc. | 21 | $599 |
| Otsuka America Pharmaceutical, Inc. | 7 | $402 |
| Jazz Pharmaceuticals Inc. | 6 | $267 |
| Ironshore Pharmaceuticals Inc. | 10 | $267 |
| Neurocrine Biosciences, Inc. | 11 | $260 |
| Lundbeck LLC | 13 | $212 |
| Takeda Pharmaceuticals U.S.A., Inc. | 11 | $163 |
| Vanda Pharmaceuticals Inc. | 8 | $147 |
| Supernus Pharmaceuticals, Inc. | 1 | $105 |
| Shire North American Group Inc | 6 | $100 |
| ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.) | 1 | $70 |
| Tris Pharma Inc | 3 | $63 |
| Vertical Pharmaceuticals, LLC | 4 | $59 |
| Axsome Therapeutics, Inc. | 2 | $38 |
| Neos Therapeutics, LP | 2 | $38 |
| Neuronetics, Inc. | 2 | $35 |
| Merck | 1 | $15 |
| Avanir Pharmaceuticals, Inc. | 1 | $15 |
| Sage Therapeutics, LLC | 1 | $14 |
| Noven Therapeutics, LLC | 1 | $13 |
| Aytu Biopharma, Inc. | 1 | $11 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- LATUDA$679
- SPRAVATO$604
- ARISTADA$499
- AUSTEDO$488
- COBENFY$484
- VRAYLAR$461
- ARISTADA INITIO$125
- Austedo XR$124
- REXULTI$124
- LONHALA MAGNAIR$113
- Jornay PM 20mg capsules (Bottle of 100)$111
- SUNOSI$111
- QELBREE$105
- ABILIFY MAINTENA$100
How this compares
$9,943 in reported general payments places this provider in the 90th percentile of 884 psychiatry providers in Virginia.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| AustedoDeutetrabenazine | 89 | $613,009 |
| Invega SustennaPaliperidone Palmitate | 201 | $568,142 |
| IngrezzaValbenazine Tosylate | 58 | $457,451 |
| AristadaAripiprazole Lauroxil | 85 | $215,494 |
| Abilify MaintenaAripiprazole | 86 | $205,604 |
| Invega TrinzaPaliperidone Palmitate | 23 | $184,997 |
| CaplytaLumateperone Tosylate | 67 | $139,373 |
| VraylarCariprazine Hcl | 75 | $137,675 |
| TrintellixVortioxetine Hydrobromide | 78 | $68,317 |
| RexultiBrexpiprazole | 29 | $47,631 |
| Lurasidone Hcl | 192 | $40,373 |
| Clozapine | 312 | $28,578 |
| Aripiprazole | 138 | $19,028 |
| FanaptIloperidone | 14 | $16,331 |
| Haloperidol Decanoate | 252 | $11,124 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Johnson & JohnsonInvega Sustenna, Invega Trinza | $1,003 | $753,139224 claims |
| Teva Pharmaceuticals USA, Inc.Austedo | $1,010 | $613,00989 claims |
| Neurocrine Biosciences, Inc.Ingrezza | $260 | $457,45158 claims |
| Otsuka America Pharmaceutical, Inc.Abilify Maintena, Rexulti | $402 | $253,235115 claims |
| Alkermes, Inc.Aristada | $599 | $215,49485 claims |
| ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.)Caplyta | $70 | $139,37367 claims |
| AbbVieVraylar | $1,260 | $137,67575 claims |
| Takeda Pharmaceuticals U.S.A., Inc.Trintellix, Adderall | $163 | $75,75290 claims |
| Vanda Pharmaceuticals Inc.Fanapt | $147 | $16,33114 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 90th percentile of 884 psychiatry providers in Virginia.
Other psychiatry in Virginia Beach
- William YetterVirginia Beach$312K
- Mark SchreiberVirginia Beach$29K
- Angelina Espinosa GuanzonVirginia Beach$21K
- Maria CenzonVirginia Beach$17K
- Jolie HinnenkampVirginia Beach$12K
- Elizabeth KaminVirginia Beach$11K
- Stephen CunninghamVirginia Beach$10K
- Niku SinghFalls Church$2.5M
- David ScheidererRoanoke$2.4M
- Kent McDanielGlen Allen$2.1M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.