Gabriela Morris, MD
Dermatology · Mequon, WINPI 1366936411
Payments from drug & device makers
What this record shows
This record is dominated by food and beverage: $2,422 of the $2,746 with a category attached, or 88.2%. 16 manufacturers reported payments, led by AbbVie at 31.2% of the total. 2023 is the largest year on record at $881, 5.2 times the $168 reported in 2019.
Across 62 payments — averaging $44.29 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- AbbVie$857
- Novartis$286
- Regeneron Healthcare Solutions, Inc.$225
- Lilly USA, LLC$187
- Janssen Scientific Affairs, LLC$171
- Johnson & Johnson$170
- plus $850 from 10 others
What the payments were for
- Food & beverage$2,42288%
- Education$32412%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| AbbVie | 26 | $857 |
| Novartis | 6 | $286 |
| Regeneron Healthcare Solutions, Inc. | 3 | $225 |
| Lilly USA, LLC | 5 | $187 |
| Janssen Scientific Affairs, LLC | 2 | $171 |
| Johnson & Johnson | 2 | $170 |
| E.r. Squibb & Sons, L.L.C. | 2 | $158 |
| Ortho Dermatologics, A Division Of Bausch Health US, LLC | 2 | $139 |
| Arcutis Biotherapeutics, Inc. | 6 | $132 |
| Kyowa Kirin, Inc. | 1 | $123 |
| UCB, Inc. | 1 | $102 |
| EPI Health, LLC | 1 | $61 |
| Sanofi | 1 | $45 |
| Pfizer | 2 | $32 |
| Edwards Lifesciences | 1 | $30 |
| Conmed Corporation | 1 | $28 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$2,746 in reported general payments places this provider in the 75th percentile of 260 dermatology providers in Wisconsin.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Dupixent PenDupilumab | 16 | $60,834 |
| OtezlaApremilast | 12 | $48,066 |
| Clobetasol Propionate | 126 | $5,559 |
| Ketoconazole | 130 | $2,118 |
| Tretinoin | 21 | $1,914 |
| Tacrolimus | 14 | $1,596 |
| Doxycycline Monohydrate | 51 | $1,231 |
| Clindamycin Phosphate | 27 | $1,094 |
| Fluorouracil | 12 | $948 |
| Metronidazole | 20 | $823 |
| Triamcinolone Acetonide | 74 | $814 |
| Betamethasone Diprop AugmentedBetamethasone/Propylene Glyc | 11 | $811 |
| Fluocinonide | 12 | $460 |
| Ciclopirox | 16 | $454 |
| Hydrocortisone | 92 | $437 |
Paid to pharmacies, not to this prescriber.
Other dermatology in Mequon
- Anthony BonfiglioMequon$4K
- David NelsenJanesville$1.1M
- Gabriela MaloneyOconomowoc$725K
- Kenneth GordonWauwatosa$577K
- Ashley DietrichMilwaukee$466K
- Martin OkunFort Atkinson$232K
- Betsy WernliManitowoc$177K
- Daniel OpelSheboygan$118K
- Stephen LewellisPlover$73K
- Patrick SafoStevens Point$53K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.