Elsa Cruz, MD
Psychiatry · Pasadena, CANPI 1861524159
Payments from drug & device makers
Across 567 payments — averaging $21.23 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- AbbVie$3K
- Otsuka America Pharmaceutical, Inc.$1K
- Lundbeck LLC$1K
- ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.)$916
- Vanda Pharmaceuticals Inc.$799
- Supernus Pharmaceuticals, Inc.$635
- plus $4K from 23 others
What the payments were for
- Food & beverage$11,92399%
- Education$1131%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| AbbVie(2 entities) | 139 | $3,117 |
| Otsuka America Pharmaceutical, Inc. | 60 | $1,402 |
| Lundbeck LLC | 57 | $1,032 |
| ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.) | 42 | $916 |
| Vanda Pharmaceuticals Inc. | 41 | $799 |
| Supernus Pharmaceuticals, Inc. | 33 | $635 |
| E.r. Squibb & Sons, L.L.C. | 11 | $609 |
| Alkermes, Inc. | 29 | $584 |
| Takeda Pharmaceuticals U.S.A., Inc. | 33 | $540 |
| Neurocrine Biosciences, Inc. | 14 | $384 |
| Sunovion Pharmaceuticals Inc. | 19 | $303 |
| Noven Therapeutics, LLC | 15 | $287 |
| Johnson & Johnson | 12 | $253 |
| Bausch Health US, LLC | 11 | $222 |
| Axsome Therapeutics, Inc. | 10 | $213 |
| Corium, LLC | 12 | $176 |
| Tris Pharma Inc | 8 | $172 |
| Neos Therapeutics, LP | 4 | $81 |
| Ironshore Pharmaceuticals Inc. | 3 | $46 |
| Sage Therapeutics, LLC | 2 | $41 |
| Otsuka Pharmaceutical Development & Commercialization, Inc. | 1 | $38 |
| Collegium Pharmaceutical, Inc. | 2 | $36 |
| Adlon Therapeutics L.p. | 2 | $35 |
| Eisai Inc. | 2 | $26 |
| Almatica Pharma LLC | 1 | $21 |
| Teva Pharmaceuticals USA, Inc. | 1 | $20 |
| OWP Pharmaceuticals, Inc. | 1 | $17 |
| Idorsia Pharmaceuticals US Inc | 1 | $16 |
| Arbor Pharmaceuticals, Inc. | 1 | $13 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$12,035 in reported general payments places this provider in the 90th percentile of 4,954 psychiatry providers in California.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Wellbutrin XlBupropion Hcl | 11 | $73,664 |
| CaplytaLumateperone Tosylate | 30 | $48,106 |
| GeodonZiprasidone Hcl | 12 | $24,750 |
| VraylarCariprazine Hcl | 13 | $18,793 |
| VyvanseLisdexamfetamine Dimesylate | 17 | $6,641 |
| Duloxetine Hcl | 200 | $3,129 |
| Lisdexamfetamine Dimesylate | 16 | $2,938 |
| Quetiapine Fumarate | 94 | $1,932 |
| Vilazodone Hcl | 13 | $1,706 |
| Methylphenidate ErMethylphenidate Hcl | 22 | $1,400 |
| Olanzapine | 30 | $1,196 |
| Mirtazapine | 59 | $939 |
| Desvenlafaxine Succinate ErDesvenlafaxine Succinate | 17 | $852 |
| Clonidine Hcl ErClonidine Hcl | 19 | $764 |
| Hydroxyzine Hcl | 76 | $756 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.)Caplyta | $916 | $48,10630 claims |
| AbbVieVraylar | $3,117 | $18,79313 claims |
| Takeda Pharmaceuticals U.S.A., Inc.Vyvanse | $540 | $6,64117 claims |
| Almatica Pharma LLCSertraline Hcl | $21 | $43272 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 90th percentile of 4,954 psychiatry providers in California.
Other psychiatry in Pasadena
- Mohamed El-GabalawyPasadena$1.9M
- Clifford FeldmanPasadena$1.7M
- Elly LeeIrvine$49.8M
- Daniel ChuehOrange$17.9M
- Eric ChavezSan Diego$15.5M
- Lara ShirikjianTorrance$12.6M
- John DuffySanta Ana$12M
- Marina BusselPlaya Vista$12M
- Sherry SoefjeOceanside$11.9M
- Steven MacinaHuntington Beach$11.1M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.