Dayra Avila Lima, MD
Hematology & Oncology · Jacksonville, FLNPI 1679881502
Payments from drug & device makers
Across 131 payments — averaging $698.15 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Hoffmann-la Roche Limited$54K
- Pfizer$36K
- Novartis$224
- Amgen$224
- Merck$203
- Genentech USA, Inc.$125
- plus $788 from 20 others
What the payments were for
- Food & beverage$1,62797%
- Education$513%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Hoffmann-la Roche Limited | 20 | $53,957 |
| Pfizer | 12 | $35,937 |
| Novartis | 15 | $224 |
| Amgen | 13 | $224 |
| Merck | 14 | $203 |
| Genentech USA, Inc. | 7 | $125 |
| AstraZeneca | 7 | $116 |
| Incyte Corporation | 6 | $99 |
| Johnson & Johnson(2 entities) | 5 | $73 |
| Daiichi Sankyo Inc. | 5 | $71 |
| Pharmacyclics LLC, An Abbvie Company | 4 | $65 |
| Boehringer Ingelheim | 4 | $63 |
| Bayer | 3 | $58 |
| Bristol Myers Squibb | 2 | $35 |
| AbbVie | 2 | $34 |
| Clovis Oncology, Inc. | 2 | $25 |
| Sanofi | 1 | $19 |
| Seagen Inc. | 1 | $19 |
| Eisai Inc. | 1 | $18 |
| Rigel Pharmaceuticals, Inc. | 1 | $17 |
| Helsinn Therapeutics (U.S.), Inc. | 1 | $14 |
| Karyopharm Therapeutics Inc. | 1 | $14 |
| EMD Serono, Inc. | 1 | $13 |
| AMAG Pharmaceuticals, Inc. | 1 | $13 |
| Acrotech Biopharma Inc. | 1 | $12 |
| Gilead | 1 | $12 |
How this compares
$91,457 in reported general payments places this provider in the 65th percentile of 694 hematology & oncology providers in Florida.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| IbrancePalbociclib | 59 | $972,882 |
| TruqapCapivasertib | 26 | $423,660 |
| KisqaliRibociclib Succinate | 18 | $266,274 |
| VerzenioAbemaciclib | 18 | $242,212 |
| Kisqali Femara Co-PackRibociclib Succinate/Letrozole | 17 | $236,989 |
| EliquisApixaban | 12 | $15,523 |
| Letrozole | 327 | $8,110 |
| Exemestane | 28 | $6,177 |
| Anastrozole | 182 | $3,621 |
| Tamoxifen Citrate | 32 | $994 |
| Clonidine | 11 | $623 |
| Prochlorperazine Maleate | 28 | $365 |
| Gabapentin | 24 | $325 |
| Alendronate Sodium | 45 | $306 |
| Dexamethasone | 14 | $277 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| PfizerIbrance, Eliquis | $35,937 | $988,40471 claims |
| AstraZenecaTruqap | $116 | $423,66026 claims |
| NovartisKisqali | $224 | $266,27418 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 65th percentile of 694 hematology & oncology providers in Florida.
Other hematology & oncology in Jacksonville
- Steven AttiaJacksonville$13.9M
- Sikander AilawadhiJacksonville$9.8M
- Vamsidhar VelchetiJacksonville$8.2M
- Asher Chanan KhanJacksonville$5.8M
- Yanyan LouJacksonville$4.8M
- Arnab BasuJacksonville$4.6M
- James ForanJacksonville$4.6M
- Jennifer CrozierJacksonville$3.5M
- Ayed AyedJacksonville$3.4M
- Saranya ChumsriJacksonville$3.3M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.