Dana Hayden, MD
Colon & Rectal Surgery · Madison, WINPI 1114173192
Payments from drug & device makers
What this record shows
Almost everything reported here is food and beverage — 100.0% of the total across 16 separate payments, which is the pattern of a clinician who attends manufacturer presentations rather than one with a consulting arrangement. 9 manufacturers reported payments, led by Intuitive Surgical at 39.2% of the total. Reporting peaked in 2019 at $1,129 and has fallen 98.9% since, to $13 in 2023. That places this record below the midpoint for colon & rectal surgery clinicians in WI, where the typical reported total is $1,268.
Across 16 payments — averaging $79.25 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Intuitive Surgical$497
- Stryker$139
- AbbVie$131
- Olympus America Inc.$125
- Johnson & Johnson$111
- Covidien LP$106
- plus $158 from 3 others
What the payments were for
- Food & beverage$1,268100%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Intuitive Surgical | 6 | $497 |
| Stryker | 1 | $139 |
| AbbVie | 2 | $131 |
| Olympus America Inc. | 1 | $125 |
| Johnson & Johnson | 1 | $111 |
| Covidien LP | 2 | $106 |
| Davol Inc. | 1 | $100 |
| Conmed Corporation | 1 | $45 |
| Medtronic | 1 | $13 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- Da Vinci Surgical System$271
- 1588 HD 3 CHIP CAMERA$139
- 4-K$125
- EVIS EXERA$125
- ENSEAL Product Family$111
- ECHELON FLEX Stapler$111
- STRATAFIX$111
- STRATTICE$110
- PROGEL$100
How this compares
$1,268 in reported general payments places this provider in the 50th percentile of 27 colon & rectal surgery providers in Wisconsin.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Gavilyte-CPeg3350/Sod Sulf,bicarb,cl/Kcl | 29 | $476 |
Paid to pharmacies, not to this prescriber.
Other colon & rectal surgery in Madison
- Elise LawsonMadison$11K
- Erin LangeMadison$9K
- Marie ThomasMadison$3K
- Ray KingMadison$2K
- Ana de RooMadison$803
- Julia BerianMadison$19
- Jasna CoralicMilwaukee$48K
- Amy Hanna SalamiMilwaukee$22K
- Timothy RidolfiMilwaukee$9K
- Jed CalataMilwaukee$7K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.