Brian Cruz, MD
Emergency Medicine · Florence, SCNPI 1306873716
Payments from drug & device makers
What this record shows
This record is dominated by consulting fees: $12,905 of the $16,125 with a category attached, or 80.0%. 7 manufacturers reported payments, led by Pfizer at 54.8% of the total. 2025 is the largest year on record at $7,200, more than ten times the $14 reported in 2019. Among emergency medicine clinicians in SC with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 25 payments — averaging $644.99 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Pfizer$9K
- Medline Industries LP$4K
- Ambu A/s$1K
- Memed US, Inc.$1K
- Roche Diagnostics Corporation$99
- Qiagen, LLC$27
- plus $14 from 1 others
What the payments were for
- Consulting fees$12,90580%
- Travel & lodging$1,86712%
- Food & beverage$1,3438%
- Gifts$100%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Pfizer | 5 | $8,842 |
| Medline Industries LP | 14 | $4,445 |
| Ambu A/s | 1 | $1,425 |
| Memed US, Inc. | 2 | $1,273 |
| Roche Diagnostics Corporation | 1 | $99 |
| Qiagen, LLC | 1 | $27 |
| Genentech USA, Inc. | 1 | $14 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- ZAVZPRET$7,200
- MeMed BV Calibrator$1,200
How this compares
$16,125 in reported general payments places this provider in the 95th percentile of 1,024 emergency medicine providers in South Carolina.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Other emergency medicine in Florence
- William CauthenFlorence$2K
- Christopher MichaelisMount Pleasant$399K
- Phillip MoschellaGreenville$298K
- Gregory HallCharleston$198K
- Heather BrownColumbia$123K
- Sarah FabianoGreenville$78K
- Timothy GregoryCharleston$40K
- Nicole NadelDaniel Island$29K
- Daniel TrohaColumbia$29K
- Patrick OmalleyLexington$23K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.