Brady Holdaway, DO
Internal Medicine · Montrose, CONPI 1093212920
Payments from drug & device makers
Across 7 payments — averaging $20.60 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- AbbVie$26
- ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.)$23
- Neurocrine Biosciences, Inc.$23
- Amgen$22
- Novo Nordisk$18
- GSK$18
- plus $15 from 1 others
What the payments were for
- Food & beverage$144100%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| AbbVie | 1 | $26 |
| ITI, Inc. (d/b/a Intra-cellular Therapies, Inc.) | 1 | $23 |
| Neurocrine Biosciences, Inc. | 1 | $23 |
| Amgen | 1 | $22 |
| Novo Nordisk | 1 | $18 |
| GSK | 1 | $18 |
| AstraZeneca | 1 | $15 |
How this compares
$144 in reported general payments places this provider in the 65th percentile of 1,430 internal medicine providers in Colorado.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| EliquisApixaban | 20 | $8,639 |
| Amoxicillin-Clavulanate PotassAmoxicillin/Potassium Clav | 31 | $302 |
| Potassium Chloride | 15 | $299 |
| Atorvastatin Calcium | 21 | $285 |
| ClopidogrelClopidogrel Bisulfate | 14 | $179 |
| Metoprolol Succinate | 14 | $161 |
| Pantoprazole Sodium | 14 | $146 |
| Rosuvastatin Calcium | 15 | $143 |
| Furosemide | 15 | $103 |
| Tamsulosin Hcl | 11 | $70 |
| Prednisone | 15 | $64 |
| Oxycodone Hcl | 15 | $61 |
| Losartan Potassium | 11 | $26 |
Paid to pharmacies, not to this prescriber.
Other internal medicine in Montrose
- Stanton ElziWheat Ridge$9.2M
- Jason HenryDenver$7.3M
- Kenneth CohenLakewood$4.5M
- Luke WebbColorado Springs$2.1M
- Alexis LealAurora$2M
- Mauricio WaintrubAurora$1.3M
- Steven BrodieColorado Springs$883K
- Monica GrafalsAvon$673K
- Gilad GordonBoulder$476K
- Kathryn PolovitzParker$403K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.