Austin Cole, MD
Sports Medicine · Conway, ARNPI 1093209090
Payments from drug & device makers
What this record shows
The money is spread across several categories — grants (45.3%), education and travel and lodging — rather than concentrated in one kind of arrangement. 14 manufacturers reported payments, led by Arthrex at 51.1% of the total. Reporting peaked in 2023 at $20,257 and has fallen 90.1% since, to $2,003 in 2025. Among sports medicine clinicians in AR with any reported payments, this total sits in the top 5% — high for the specialty, which is a reason to read the composition above rather than the number alone.
Across 119 payments — averaging $371.31 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Arthrex$23K
- Peerless Surgical Inc.$14K
- Stryker$3K
- Acumed LLC$2K
- Zimmer Biomet$2K
- Midsouth Orthopedics Inc.$717
- plus $646 from 8 others
What the payments were for
- Grants$20,00045%
- Travel & lodging$6,93216%
- Food & beverage$3,2907%
- Education$13,96332%
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
| Company | Payments | Total |
|---|---|---|
| Arthrex | 28 | $22,591 |
| Peerless Surgical Inc. | 14 | $14,008 |
| Stryker | 26 | $2,806 |
| Acumed LLC | 9 | $1,740 |
| Zimmer Biomet | 20 | $1,678 |
| Midsouth Orthopedics Inc. | 2 | $717 |
| Titan Surgical Group, LLC | 5 | $155 |
| Integra Lifesciences Corporation | 3 | $139 |
| Johnson & Johnson | 1 | $100 |
| Vericel Corporation | 3 | $95 |
| Polynovo North America LLC | 3 | $58 |
| Smith+Nephew | 2 | $48 |
| Bioventus LLC | 2 | $29 |
| Medical Device Business Services, Inc. | 1 | $22 |
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
How this compares
$44,186 in reported general payments places this provider in the 95th percentile of 30 sports medicine providers in Arkansas.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| Ondansetron OdtOndansetron | 17 | $176 |
| Oxycodone Hcl | 22 | $133 |
| Cefadroxil | 13 | $122 |
| Naproxen | 15 | $119 |
| Meloxicam | 14 | $60 |
Paid to pharmacies, not to this prescriber.
Other sports medicine in Conway
- Samuel McClatchyFayetteville$57K
- Christopher DoughertyBentonville$39K
- Gordon BirkHot Springs$20K
- Michael BogatchLittle Rock$19K
- Kirk ReynoldsLittle Rock$18K
- Eric GordonLittle Rock$13K
- Robert MacleodBentonville$11K
- Lauren PriceBryant$11K
- Andrew HeinzelmannFayetteville$10K
- Navin KilambiFayetteville$6K
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.