Alejandro Rocha, DO
Family Medicine · El Paso, TXNPI 1528028099
Payments from drug & device makers
Across 483 payments — averaging $21.38 each. Meals, travel, consulting and speaking fees, gifts and royalties reported by drug and device makers.
- Abbott$1K
- AstraZeneca$1K
- AbbVie$919
- Astellas Pharma US Inc$844
- Pfizer$783
- Lilly USA, LLC$739
- plus $4K from 34 others
What the payments were for
- Food & beverage$10,20899%
- Education$1201%
Most of this is food and beverage — typically meals provided during product presentations at a clinic or hospital. Nationally that is the single largest category of reported payments by count.
General payments by program year
Who reported the general payments
Companies are grouped under their corporate parent — a single manufacturer often files under several CMS reporting entities. Research and ownership payments are counted separately and are not in this table.
What the payments were tied to
Products named in the reported payments. Only payments of $100 or more are attributed here — the typical reported payment nationally is a meal worth about $16, and listing those product-by-product would be noise.
- QULIPTA$250
- Quadra Allure MP RF CRT Pacemkr$209
- Confirm Rx$136
- Allure CRT Pacemaker$126
- VOQUEZNA$125
- Ozempic$125
- REXULTI$122
- Merlin Connectivity and Remote$115
- JARDIANCE$115
- Quadra Assura CRT Defibrillator$112
- Quartet CRT Lead$104
How this compares
$10,328 in reported general payments places this provider in the 90th percentile of 8,760 family medicine providers in Texas.
Medicare billing
What this is not: this is the amount Original Medicare Part B allowed for services this provider billed in 2024. It is not their income. It excludes Medicare Advantage — now more than half of all Medicare enrollment — along with Medicaid and all commercial insurance, and it is gross practice revenue before staff, rent, supplies and malpractice premiums. CMS also suppresses any figure covering ten or fewer patients, so low-volume providers appear smaller than they are.
Most prescribed under Part D
| Drug | Claims | Cost to plans & patients |
|---|---|---|
| OzempicSemaglutide | 176 | $269,779 |
| MounjaroTirzepatide | 88 | $168,410 |
| EliquisApixaban | 106 | $149,875 |
| JanuviaSitagliptin Phosphate | 95 | $147,196 |
| MyrbetriqMirabegron | 105 | $112,101 |
| JardianceEmpagliflozin | 67 | $95,636 |
| LinzessLinaclotide | 63 | $84,380 |
| TrulicityDulaglutide | 40 | $82,534 |
| FarxigaDapagliflozin Propanediol | 55 | $75,122 |
| XareltoRivaroxaban | 55 | $61,877 |
| TradjentaLinagliptin | 32 | $41,926 |
| Lantus SolostarInsulin Glargine,hum.Rec.Anlog | 252 | $39,393 |
| JanumetSitagliptin Phos/Metformin Hcl | 21 | $34,487 |
| RexultiBrexpiprazole | 14 | $22,741 |
| Trelegy ElliptaFluticasone/Umeclidin/Vilanter | 27 | $21,739 |
Paid to pharmacies, not to this prescriber.
Companies that both paid and supply prescribed drugs
These companies both reported payments to this provider and make drugs the provider prescribed under Medicare Part D in 2024. For most specialties this overlap is expected — a cardiologist who is paid by a cardiology drugmaker also treats heart disease. It is shown so the reader can see it, not because it implies anything on its own.
| Company | Paid to this provider | Part D cost of their drugs |
|---|---|---|
| Novo NordiskOzempic | $405 | $269,779176 claims |
| Lilly USA, LLCMounjaro, Trulicity | $739 | $250,944128 claims |
| MerckJanuvia, Janumet | $139 | $181,683116 claims |
| PfizerEliquis | $783 | $149,875106 claims |
| Boehringer IngelheimJardiance, Tradjenta | $289 | $137,56199 claims |
| Astellas Pharma US IncMyrbetriq | $844 | $112,101105 claims |
| AstraZenecaFarxiga, Brilinta | $1,136 | $91,82268 claims |
| AbbVieLinzess, Synthroid | $919 | $88,941116 claims |
| Johnson & JohnsonXarelto | $369 | $61,87755 claims |
| Otsuka America Pharmaceutical, Inc.Rexulti | $186 | $22,74114 claims |
| GSKTrelegy Ellipta | $244 | $21,73927 claims |
| Sanofi-aventis U.S. LLCSoliqua 100-33 | $12 | $12,15715 claims |
Reading this fairly. The Part D column is what drug plans and patients paid pharmacies — this provider received none of it, and it reflects how many patients they treat and what those drugs cost. Against peers, this provider's reported payments sit in the 90th percentile of 8,760 family medicine providers in Texas.
Other family medicine in El Paso
- Douglas DenhamSan Antonio$68.5M
- Vicki MillerPasadena$58.3M
- Hareshkumar BogharaDesoto$30.3M
- Earl MartinTomball$30.1M
- Lisa HollowayHouston$30.1M
- William SegerFort Worth$27.5M
- Veronica FragosoHouston$24.5M
- Joel SolisMcAllen$21.1M
- George AtieeSan Antonio$19.9M
- Bonnie ColvilleHouston$19.6M
Where these figures come from
- Payments: CMS Open Payments, program years 2019–2025 (publication P06302026_06032026).
- Billing: Medicare Physician & Other Practitioners, data year 2024. Original Medicare Part B only.
- Identity: NPPES NPI Registry, July 2026.